Senior Specialist Communications

Acosta Sales & Marketing; Bentonville, Northern (AR, KY); Hybrid; USD 68,000 - 85,000; Full time

Job summary

Acosta Group’s Product Connections is seeking a Senior Communications Specialist to strengthen internal communications across the organization and support HR initiatives. You will partner with the Internal Communications team and company leaders to craft engaging content that connects stakeholders across multiple locations.

You will own content strategy, website updates, blog coordination, and the creation of sales and marketing materials, ensuring brand alignment and timely delivery.

Qualifications

• Bachelor’s degree or equivalent in journalism, communications, public relations, or integrated communications preferred.
• Five years of experience in a related field.
• Experience developing marketing, sales, or communications materials for internal and external audiences.
• Experience coordinating multiple content projects to meet deadlines.

Responsibilities

• Develop and execute strategic communication plans and content for internal and external projects.
• Support change management by communicating to build awareness and drive action.
• Ensure compliance with brand, messaging, and style guidelines across materials.
• Own and maintain the company website with current content and enhancements.
• Create, manage, and optimize landing pages for marketing, sales, recruiting, and business initiatives.
• Lead content development, publishing, and coordination of the company blog with internal experts.
• Manage development of presentations, case studies, sales materials, and other brand content.
• Create and update sales enablement materials and business development resources.
• Partner with leaders to create customized presentations for new opportunities.
• Identify opportunities to improve communication processes and brand consistency.

Skills

Writing

Editing

Project management

Communication

Attention to detail

Collaboration

Brand guidelines

Content strategy

CMS (Content Management Systems)

MS Office

Education

Bachelor of Arts Degree

Bachelor of Science Degree

Tools

SharePoint

Microsoft Office Suite

Job description

DESCRIPTION

The Senior Communications Specialist plays a key role in strengthening internal communications across the organization. This position partners closely with the Internal Communications team and company leaders to develop clear, engaging associate communications that support HR initiatives, reinforce the employment brand, and help connect stakeholders across multiple locations.

RESPONSIBILITIES

• Develop and execute strategic communication plans and content for internal and external projects.

• Support the change management process by communicating to build awareness, foster understanding and result in associates taking the desired action for key initiatives.

• Ensure compliance with established brand, messaging, and style guidelines across all communications and marketing materials.

• Own and maintain the company website, including updating content, coordinating enhancements, and ensuring information remains current and aligned with business priorities.

• Create, manage, and optimize landing pages to support marketing, sales, recruiting, and business initiatives.

• Lead content development, publishing, and coordination of the company blog, working with internal subject matter experts and business leaders to generate relevant content.

• Own the development, organization, and ongoing management of company presentations, case studies, sales materials, and other brand‑approved content, maintaining a centralized library of current resources for internal and external use.

• Create, edit, and update sales enablement materials, including sales sheets, one‑page, capabilities presentations, case studies, and other business development resources.

• Partner with business development leaders to create customized presentations and materials for new business opportunities.

• Identify opportunities to improve communication processes, content effectiveness, and brand consistency across channels.

QUALIFICATIONS

Education

• Bachelor of Arts Degree

• Bachelor of Science Degree

Requirement

• A Bachelor’s degree or equivalent in a related area such as journalism, communications, public relations, or integrated communications preferred.

• Five years of experience working in a related field

• Experience developing marketing, sales, or communications materials for both internal and external audiences.

• Experience coordinating multiple content projects simultaneously while meeting deadlines.

Knowledge, Skills and Abilities

• Proficient with professional communications standards, including writing style guides and corporate communication best practices

• Strong writing and editing skills

• Utmost attention to detail and excellent organizational skills.

• Adept at dealing with ambiguous situations

• Outstanding project manager and self-starter who can work independently

• Demonstrated experience in and knowledge of content management systems

• Creativity and innovation competencies

• Proficiency in SharePoint and the entire Microsoft Office suite

• Ability to simultaneously balance multiple projects with competing priorities while working in a deadline‑driven environment

• Proven team player with strong interpersonal skills

• Strong collaboration skills with the ability to work across departments including sales, integrated marketing, creative, and senior leadership teams.

• Experience creating executive presentations, sales decks, one‑page, and other business development materials.

• Strong understanding of website content management, landing page strategy, and digital content best practices.

Physical Requirements

• Sit for extended periods (typically 6+ hours per day).

• Use a computer, including keyboard and mouse, for prolonged periods.

• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).

• Reach, bend, or stoop occasionally to access files or office materials.

• Maintain focus and attention for long periods of desk‑based work.

• Follow clear directions.

• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.

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ABOUT US

Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.

With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [e-mail] . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Administration

Position Type: Full time

Business Unit: Marketing

Salary Range: $67650.00 - $84590.00

Company: Crossmark Inc.

Req ID: 39193

Employer Description: US_PRDCT_CONNECTN_EMP_DESC