Senior Software Engineer, Marketing Tech & Analytics

Live Oak Bank; Wilmington (DE); On-site; USD 129,000 - 180,000; Full time

Job summary

Live Oak Bank is seeking a Senior Software Engineer - Digital Marketing to join its Wilmington, NC team, partnering with Digital Marketing to empower technology-driven marketing initiatives.

You will design, implement, and optimize technology, data, analytics, and measurement capabilities powering Live Oak's digital marketing ecosystem, collaborating with marketers, analysts, product teams, and engineers.

Qualifications

• Bachelor's degree in CS/IS/Engineering or related field.
• 6+ years of software engineering, marketing tech, analytics, or related disciplines.
• Expert programming abilities with Node.js, React, Bootstrap, Python.
• Expert in Cloud tools (SF.COM, AWS S3, Lambda, DynamoDB, API Gateway, SQS, SNS).
• Experience designing, implementing, and supporting digital marketing tech solutions.
• Strong understanding of web analytics and customer journey analytics.
• Experience with analytics/reporting platforms (GA, Adobe Analytics, Tableau, Power BI).
• Experience with CRM/CDP/marketing automation (HubSpot, Salesforce, Adobe Experience Cloud).
• Experience collaborating with marketing, product, analytics, and business teams.
• Strong understanding of data architecture and marketing measurement.
• Excellent communication and stakeholder management.
• Experience leading cross-functional initiatives.

Responsibilities

• Serve as the technology partner for the Digital Marketing team, translating objectives into scalable solutions.
• Design, develop, and support marketing tech platforms, data flows, and integrations.
• Enhance attribution, conversion tracking, customer journey analytics, and reporting.
• Develop web analytics implementations, tagging strategies, and data collection standards.
• Ensure marketing data is captured, governed, and accessible for reporting and personalization.
• Collaborate with engineering to integrate marketing technologies and CDPs.
• Drive improvements in data quality, observability, and automation across the ecosystem.
• Partner with Marketing to optimize acquisition, engagement, and conversion strategies.

Skills

Node.js

React

Bootstrap

Python

Education

Bachelor's degree in Computer Science, Information Systems, Engineering, Data Analytics, Marketing Technology, or a related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

HubSpot

Salesforce

Adobe Experience Cloud

Job description

Live Oak Bank is seeking a Senior Software Engineer - Digital Marketing to join its Wilmington, NC team, partnering with Digital Marketing to empower technology-driven marketing initiatives.

You will design, implement, and optimize technology, data, analytics, and measurement capabilities powering Live Oak's digital marketing ecosystem, collaborating with marketers, analysts, product teams, and engineers.