Senior Software Engineer

AI Tech Suite; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a skilled digital marketer to elevate its SaaS product in the music industry. This role involves creating compelling messaging, executing go-to-market strategies, and collaborating with various teams to enhance product visibility and user engagement. You will leverage data-driven insights to refine marketing strategies, ensuring that every customer interaction reinforces the brand's unique value. If you're passionate about music and have a knack for strategic marketing, this is your chance to make a significant impact in a dynamic and creative environment.

Benefits

Industry-leading Healthcare

Health Savings Accounts

Unlimited PTO

Flexible Work Schedule

Parental Leave

Employee Referral Bonus Program

Company Outings and Retreats

Qualifications

• 5+ years of experience in digital marketing, preferably in SaaS.
• Excellent written and verbal communication skills are essential.

Responsibilities

• Create and optimize messaging to communicate our vision and value proposition.
• Plan and execute go-to-market activities for product launches.

Skills

Digital Marketing

Data Analysis

Communication Skills

Strategic Thinking

Problem-Solving

Agile Methodologies

Customer-Centric Focus

Job description

Soundful is an AI music generator that allows users to create unique, royalty-free tracks for videos, streams, podcasts, and more. It offers a variety of themes and mood styles. Users can generate tracks, download stems, and tailor music to their brand's needs. Soundful offers different pricing plans, including a free plan, and caters to creators, producers, and businesses.

Benefits:

1. Industry-leading Healthcare covering medical, dental, vision, and life paid by the company
2. Health Savings and Flexible Spending accounts
3. Unlimited PTO with an employee-focused work approach
4. Flexible work schedule and a remote-friendly environment
5. Parental leave
6. Employee Referral Bonus Program
7. Company outings, retreats, and events (when permissible)

Experience Requirements:

5+ years of experience as a digital marketer in the SaaS space

Other Requirements:

1. Must be passionate about music, entertainment, and social media – experience working within one of these facets is a plus
2. Inspiring teammate and communicator, capable of articulating and presenting a clear and compelling vision/objectives and correlated actionable activities
3. Excellent written communication and presentation skills
4. You’ve successfully launched SaaS products to market
5. You use data to make better, informed decisions
6. Well-developed strategic, analytic, organizational, and problem-solving skills
7. Experience collaborating closely with internal and external stakeholders
8. Experience working in agile environments
9. Ability to prioritize high-impact activities, inspire colleagues and maintain business momentum
10. Customer-centric focus
11. Experience working with remote/distributed teams is a plus

Responsibilities:

1. Create and optimize messaging that will communicate our vision, value proposition and differentiate our product effectively.
2. Ensure every customer touchpoint reinforces the brand proposition and drives more prospects from freemium to paid users.
3. Plan and execute cross-functional go-to-market activities for product launch and enhancements.
4. Develop the brand’s unique position for the launch of each new feature, creating the marketing and communications framework for the entire marketing function as the product goes live in the market.
5. Understand the needs of our freemium users and customers to adapt our product’s features to their needs based on user’s data.
6. Collaborate with Marketing to develop content that aligns with GTM strategy and can be used in campaigns, enablement, and other customer interactions with a focus on product adoption.
7. Use a highly data-driven approach for the market analysis of both customers and competition to improve the marketing strategy.
8. Design, direct, and execute strategy on product marketing initiatives; specifically positioning, messaging, go-to-market strategy, persona, and journey optimization.
9. Develop and launch user onboarding step by step, tutorials, and marketing offers to increase customer retention.
10. Be the “voice” specialist and evangelize product functionality, strategy, and roadmap.
11. Monitor competitors in order to continually refine our messaging and positioning, influence product direction, and enable conversions.
12. Develop clear messaging and positioning that conveys what makes us better and different from competitors.
13. Collaborate with Product owners and key stakeholders to learn their needs, establish clear release timelines, and feedback loops for incorporating new priorities.
14. Partner with product and engineering leads to execute on marketing and company objectives.
15. Be part of a dynamic, diverse, and collaborative environment that combines a strong analytical orientation with out-of-the-box thinking.
16. Foster and sponsor innovation, identifying new opportunities that will revolutionize the future of the music industry.
17. Build effective processes and metrics for success.