Senior Social Media Specialist $117.3K/yr – $166.2K/yr

Addresx; Colorado; On-site; USD 60,000 - 80,000; Full time

Job description

Social Media Specialist

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

Western Digital is looking for a Senior Social Media Specialist to be part of its social media team, as part of Global Corporate Marketing. The right person for this role will research and understand Western Digital’s audience (both existing and potential) and will strategize the best ways to present Western Digital content on platforms including Twitter, LinkedIn, Instagram, Facebook, and YouTube. You will make decisions about which platforms and social-media posts are the right fit and how to best construct promotion campaigns on each channel.

You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people at the company. The Senior Social Media Specialist will be responsible for scheduling, posting, monitoring, and measuring content across all owned social channels; in addition to driving paid media and organic strategies across social media channels.

As someone deeply passionate about social media, you love staying on top of the latest trends, not only within our industry but also across diverse verticals, making a significant impact in this creative role.

What You’ll Do

• Serve as the main user of corporate social media tools, including content publishing, competitive analysis, social listening, asset management, paid, and approvals.
• Develop paid media strategy by creating comprehensive campaign plans (audiences, channels, budgets, timing, ad messaging, etc.) based on best practices, understanding of each social channel, and keyword/audience research.
• Effectively plan budgets and execute high volumes of campaigns across multiple platforms to achieve traffic and engagement goals.
• Build and deliver executive-level, data-driven presentations to share campaign results, content insights, and track follower growth with key stakeholders.
• Knowledge of paid media best practices and experience with industry tools (e.g. Meta Ads, LinkedIn Ads, YouTube Ads, Google Ads).
• Work closely with editorial, design, and copywriting teams to optimize, schedule, and promote social content.
• Contribute to content brainstorms and campaign optimization to maximize return and key metric growth.

Qualifications

• 5+ years of experience successfully managing social media channels for a global brand, creative agency, or publication.
• Proficiency in social media management platforms and tools (like Sprinklr, Hootsuite, Sprout Social), with experience utilizing them to optimize engagement and track performance metrics.
• Proven ability to present, interact with, and deliver campaign results for stakeholders up to an executive level.
• Ability to meet deadlines and post to social media accounts in real time, with little need for oversight.
• A strong presence: you can be present and thoughtful in review meetings, have the agility to pivot and adapt execution as the strategy evolves, and can take direction/critiques well.
• Proven experience managing multiple projects simultaneously.
• Analytical mindset with the capability to interpret data, track key performance indicators, and make data-driven decisions to enhance social media strategy.
• Keeping updated with industry-related and cross-vertical social media trends.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion, sex, gender, age, national origin, sexual orientation, medical condition, marital status, physical or mental disability, genetic information, or other legally protected characteristics.

We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process.

Based on our experience, we anticipate that the application deadline will be 10/22/2024, although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline.

Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to relevant education, qualifications, certifications, experience, skills, ability, knowledge of the job, performance, contribution and results, geographic location, shift, internal and external equity, and business needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; and other voluntary benefit programs.

Apply here