Senior Social Media Producer

Washingtonian Magazine; Washington (District of Columbia); On-site; USD 52,000 - 65,000; Full time

Job summary

Washingtonian Magazine is seeking a Senior Social Media Producer to enhance its brand presence across various social media platforms. The ideal candidate will manage content strategy, engage with a large audience, and collaborate with teams to maximize revenue and brand reach. This position requires creativity, organization, and proficiency in social media tools. If you have a passion for compelling storytelling and the skills to match, apply now.

Qualifications

• Minimum 2 years social media experience, preferably in media.
• Proven ability in managing multiple social media platforms.
• Strong language skills and attention to detail.

Responsibilities

• Manage director social strategy and presence across platforms.
• Create high-quality content and direct video production.
• Engage with community and provide insights through metrics.

Skills

Social media management

Content creation

Community engagement

Time management

Video production

SEO knowledge

Writing skills

Tools

PhotoShop

InDesign

Adobe Premiere

CrowdTangle

Google Analytics

Job description

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The senior social media producer will manage and grow audience, revenue, and brand for Washingtonian via its flagship accounts, including Instagram, Facebook, Twitter, TikTok, Linkedin, Bluesky and Threads.

This is a collaborative role, working with advertising, editorial, events, & marketing teams to create, curate and manage social content. They will engage with Washingtonian’s large community and promote content, sponsors and events on current and emerging social media platforms.

Responsibilities:

- Direct social media strategy and brand presence across platforms, including helping manage the associate social media producer

- Engage with Washingtonian’s 800,000+ followers

- Promote content, sponsors and events on current and emerging social media platforms

- Create high quality content for Washingtonian posts, stories, events, circulation, and revenue campaigns

- Lead social video production operations, including liaising with editorial, creative, and sales teams to develop concepts from ideation through production

- Support sales team to drive revenue through social platforms

- Write, edit, and provide feedback on social headlines and SEO for web and print stories

- Produce and edit images and copy for social media

- Ensure posts reflect Washingtonian’s tone, voice, brand, and standards

- Track social metrics and provide key insights in reports to executive team

- Monitor, analyze and respond to community reactions

- Stay up to date on social media tools, trends, and emerging technologies

- Some night and/or weekend work to cover Washingtonian branded events and breaking news stories

Job Requirements:

- Minimum 2 years of professional social media experience (media companies preferred)

- Displays in-depth knowledge of Instagram, Facebook, TikTok, Twitter and corresponding tools to manage and understand these platforms such as CrowdTangle, Google Analytics, etc.

- Proven ability to maintain multiple social media presences and understand each platform

- Demonstrates a creative, “go-getter”, “ always thinking outside of the box” attitude

- Ability to use PhotoShop, InDesign effectively.

- Ability to use video editing software such as Adobe Premiere effectively

- Knowledge of content SEO is preferred

- Ability to curate, shoot, and edit vertical video for social media platforms. Comfort on-camera is a plus.

- Ability to effectively communicate with multiple teams and stakeholders internally and externally

- Practices superior time management and possesses strong organizational and planning skills

- Strong language skills and attention to detail

- Journalism and reporting experience preferred, but not required.

To apply: Please send your resume, portfolio and cover letter to [e-mail] with the subject line “Senior Social Producer.”

Salary range: $52,500-$65,000

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Book and Periodical Publishing

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