Senior Social Media Manager New New York, New York

Oliver UK Group; New York (NY); Hybrid; USD 80,000 - 91,000; Full time

Job summary

OLIVER is seeking a Senior Social Media Manager in New York, responsible for managing community engagement and the social content calendar across beauty brands. Ideal candidates will have a minimum of 4 years of social media experience, keen understanding of cultural nuances, and a passion for beauty trends. This hybrid role combines creativity with brand strategy to cultivate relationships and engage audiences on platforms like TikTok and Instagram.

Qualifications

• 4+ years in social media with attention to voice and tone.
• Deep knowledge of TikTok, Instagram, Pinterest, and YouTube.
• Comfortable with content trends and emerging creators.

Responsibilities

• Curate brand’s TikTok and manage the content calendar.
• Leave engaging comments and manage social interactions.
• Monitor and reshare tagged content to enhance brand visibility.

Skills

Voice Savvy

Cultural Fluency

Community Engagement

Real-Time Strategy

Copywriting

Tools

Social Scheduling Tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Social Media Manager

Location: New York, New York

About the role:

OLIVER is hiring a Senior Social Media Manager to join the team!

W e’re looking for a culturally fluent, voice-savvy, comment-section mastermind to join our team as Senior Social Media Manager across two powerhouse beauty brands. This role is built for someone who lives deep in the feed — watching TikTok's instead of TV, knows when to be bold, when to be clever, and when to just let the feral flag fly — all while staying deeply, intentionally on-brand.

You’ll be the front line of these brands across TikTok, Instagram, and beyond — leading community engagement, content calendar management, real-time platform strategy, and serving up voice-driven magic that feels fresh, human, and relevant.

What you will be doing:

• Curate each brand’s TikTok FYP daily to stay tuned into tone, trends, and culture.
• Leave witty, scroll-stopping comments on viral content and creators’ posts with impeccable timing and on-brand voice.
• Use real-time search strategies to discover and engage with rising conversations that align with each brand.
• Reactively support creator and partner content with comments that drive connection and reach.
• Monitor tagged content/stories daily and decide what to reshare — writing captions that maintain tone and maximize relevance.
• Own and manage the full social content calendar — from writing captions to publishing scheduled posts with sharp editorial judgment.
• Contribute community-informed content ideas while brainstorming with strategists, creators, and editors.
• Write short form copy for everything from bios to story scripts, pinned comments, and video captions.
• Approve or give feedback to in-house creators/freelancers, ensuring brand tone and visual consistency are always on point.
  

What you need to be great in this role:

• 4+ years of experience in social media — with a sharp eye for voice, tone, and cultural nuances.
• Deep knowledge of TikTok, Instagram, Pinterest, and YouTube — both as a user and as a strategist.
• A natural communicator — you know how to turn comments into mini-brand moments and DMs into brand love.
• Emotionally intelligent — you know when to be cheeky, when to be serious, and how to read the room.
• Obsessed with beauty and haircare — you’ve got opinions, recs, and a shower shelf to prove it.
• Comfortable with social scheduling tools, platform ops, and keeping things buttoned up behind the scenes.
• Fluent in content trends, emerging creators, and comment-section goldmines.
• At the time of this posting, the base salary for this position may range from $80,750.00 to $90,250.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
• This role will be performed in a hybrid capacity, with one day per week spent in our NYC SoHo Office and two days per month at our client's offices in Hoboken, NJ.

#LI-FD1 #LI-midsenior

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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