Senior Social Media Manager (10 months, fixed-term)

Xero; San Mateo (CA); On-site; USD 135,000 - 186,000; Full time

Job summary

Xero is seeking a Senior Social Media Manager to lead their social media and content strategy. This role involves managing content creation, engaging with audiences, and analyzing performance metrics to drive growth and enhance brand presence. The ideal candidate will have over 4 years of experience in social media marketing and a passion for innovative content.

Benefits

Paid leave

Health insurance

401k matching

Parental leave

Employee share plans

Flexible work

Career development opportunities

Qualifications

• 4+ years in social media marketing focused on content creation.
• Proven track record in producing impactful social content.
• Deep understanding of social media platforms and trends.

Responsibilities

• Oversee the planning and execution of social media and content strategy.
• Manage content creation process including ideation and production.
• Analyze performance metrics to improve content strategies.

Skills

Creativity

Strategic thinking

Collaboration

Project management

Data-driven approach

Tools

Canva

CapCut

Premiere Pro

Analytics tools

Job description

Join to apply for the Senior Social Media Manager (10 months, fixed-term) role at Xero

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights, and connecting businesses with the right data, advisors, and apps. When that happens, we’re not only making life better for small businesses, but we’re also building a stronger economy that can change the world.

Role Overview: You’ll oversee the planning, creation, and execution of our social media and content strategy, ensuring we reach our target audience and meet our business goals. As a content expert, you’ll produce standout assets that captivate our audience, drive engagement, and enhance our brand presence across platforms.

What you’ll do

1. Collaborate with the Global Social Media Lead to develop and implement a comprehensive social media and content strategy aligned with business objectives.
2. Manage the end-to-end content creation process, including ideation, production, copywriting, and scheduling. Experience with social copywriting and Canva is essential; producing/editing social-first mobile videos is highly preferred.
3. Work with internal teams and external partners (designers, videographers, copywriters, agencies) to develop compelling social content.
4. Manage social media channels, engage with audiences, and bring our brand to life online.
5. Innovate creatively by experimenting with new content formats, styles, and storytelling techniques to maximize engagement.
6. Maintain brand consistency across platforms while adhering to platform best practices.
7. Analyze performance metrics to improve content strategies and measure impact.

Success metrics include:

1. High-quality, innovative social media content produced at scale.
2. Growth in followers, engagement, and meaningful interactions.
3. Enhanced brand awareness, reach, and positive audience sentiment.
4. Content aligned with business goals and demonstrating measurable impact.
5. A culture of creative experimentation leading to new content formats.
6. Efficient workflows enabling agility without sacrificing quality.

What you bring

1. Creativity and understanding of engaging social content.
2. Strategic thinking to align content with objectives, audience, and trends.
3. Proven collaboration skills with cross-functional teams and external partners.
4. Passion for innovation and testing new storytelling formats.
5. Project management skills to handle multiple projects efficiently.
6. Data-driven approach to analyze and optimize content performance.

Experience required

1. 4+ years in social media marketing, with a focus on content creation and strategy.
2. Proven track record in producing impactful social content that drives growth and engagement.
3. Experience in executing successful social media campaigns.
4. Deep understanding of social media platforms, trends, and best practices.
5. Proficiency with copywriting, Canva, mobile video tools (CapCut, Premiere Pro), and analytics tools.

Compensation: $135,200 - $185,900 annually

Why Xero? We value diversity, foster a human-first culture of respect and inclusion, and offer comprehensive benefits including paid leave, health insurance, 401k matching, parental leave, employee share plans, flexible work, and career development opportunities.