Senior Social Media Manager

confidential; United States; On-site; USD 125,000 - 155,000; Full time

Benefits offered by this job

Competitive pay

Annual bonus

Stock options

401k with match

PTO and sick time

Medical, dental, vision

Classpass, commuter discounts, EAP, 16

free museum tickets

Employee development opportunities

50% off retail products

Ability to advance within the org

Job summary

Museum of Ice Cream is seeking a Senior Social Media Manager to lead social-first storytelling across platforms, blending strategy and culture. You’ll own content calendar, craft platform-native content, and partner with design, partnerships, and operations to bring ideas to life.

You will translate strategy into compelling formats—static graphics, carousels, short and long-form video—and drive performance through analytics, with a hands-on approach to content creation and appearances on camera

Qualifications

• 6-8 years of experience creating social-first campaigns for a culturally relevant brand, media company, or creative agency.
• A portfolio that shows strategic concepting and execution across platforms.
• Proven ability to originate and lead creative ideas from insight to execution.
• Deep understanding of internet culture, humor, and platform-specific behaviors.
• Strong writing chops and a confident human voice that feels human, not corporate.
• Excellent cross-functional partnership skills across brand, creative, growth, PR, partnerships, and operations teams.

Responsibilities

• Translate overarching social strategy into platform-specific content plans, programming, and execution.
• Own the editorial calendar, balancing evergreen storytelling, campaigns, and real-time cultural moments.
• Identify emerging trends, cultural conversations, and timely opportunities to engage audiences.
• Own and develop the social content calendar, creating a clear programming structure that aligns brand storytelling, cultural moments, and marketing priorities.
• Develop original content franchises, recurring series, and creative concepts that support our social strategy.
• Coordinate social content across creator partnerships, UGC, brand collaborations, and integrated marketing campaigns.
• Create platform‑specific strategies and optimize content across channels.
• Track performance against key social KPIs, identifying trends and opportunities to optimize existing content, inform future creative.

Skills

Social-first campaigns

Content creation

Platform-specific storytelling

Strong writing

Cross-functional collaboration

Job description

Who We Are

Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us.

Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

About The Role

As Senior Social Media Manager, you will be a hands‑on social‑first creative who’s fluent in culture and storytelling. Blending strategy and vision, you move effortlessly from big ideas to quick‑turn executions that show how our brand shows up in social and in culture.

You’ll help define and grow Museum of Ice Cream’s social presence, planning and developing social content that is in line with our strategy, culturally relevant, and engaging.

In this role, you will own and develop the social content calendar, shaping programming and creative direction of our social channels. You’ll partner closely with the Director of Social, Design, Partnership, and Operations to ensure our content calendar reflects both strategic priorities and cultural moments.

What You'll Own

Editorial Planning, Execution, & Channel Management

• Translate overarching social strategy into platform‑specific content plans, programming, and execution
• Own the editorial calendar, balancing evergreen storytelling, campaigns, and real‑time cultural moments
• Identify emerging trends, cultural conversations, and timely opportunities to engage audiences
• Own and develop the social content calendar, creating a clear programming structure that aligns brand storytelling, cultural moments, and marketing priorities
• Develop original content franchises, recurring series, and creative concepts that support our social strategy
• Coordinate social content across creator partnerships, UGC, brand collaborations, and integrated marketing campaigns
• Create platform‑specific strategies and optimize content across channels

Content Development & Production

• Concept and develop social‑first creative ideas that strengthen Museum of Ice Cream’s brand voice and point of view
• Create compelling scripts, creative briefs, shot lists, captions, and hooks that translate our social strategy into platform‑native content
• Produce content formats, including static graphics, carousels, memes, short and long‑form videos, and recurring series
• Partner with designers, editors, and creators to bring concepts to life through compelling visual storytelling
• Take a hands‑on approach to content creation, including independently capturing content and appearing on camera when needed

Analytics, Reporting & Optimization

• Track performance against key social KPIs, identifying trends and opportunities to optimize existing content, inform future creative, and engage audiences
• Partner with the Director of Social to translate performance insights into content optimizations that strengthen engagement and brand affinity
• Test and optimize content formats, creative approaches, hooks, and CTAs based on performance insights
• Monitor social listening, audience sentiment to identify opportunities for engagement
• Manage day‑to‑day community management, ensuring consistency in brand voice, tone, and engagement

Cross‑Functional Collaboration

• Integrated Partners: Work closely with Growth, Lifecycle, Social, Partnerships and museum teams to understand the business objective, audience, channel and experience behind each assignment.

The salary range for this role is $125,000 - $155,000 USD, dependent on experience, as well as an annual bonus and options.

*Please note: While multiple job postings may appear, this is for one open hire need. Candidates must be located in New York City or Los Angeles.

Requirements

• 6-8 years of experience creating social-first campaigns and content for a culturally relevant brand, media company, or creative agency
• A portfolio that shows strategic concepting and execution across platforms
• Proven ability to originate and lead creative ideas from insight to execution
• Deep understanding of internet culture, humor, and platform‑specific behaviors
• Strong writing chops and a confident creative voice that feels human, not corporate
• Excellent cross‑functional partnership skills and experience collaborating across brand, creative, growth, PR, partnerships, and operations teams.

Benefits

• Competitive pay
• Annual bonus
• Stock options
• 401k, with match
• PTO and sick time
• Medical, dental, vision
• Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream
• Employee development opportunities
• 16 free museum tickets per year for friends and family, with free entry for self
• 50% off retail products
• Ability to advance within the organization

Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law.