Senior Social Media Manager

Cymbiotika; San Diego (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Welcome Package

Exclusive Employee Discounts

Flexible Fridays

Catered Team Lunches

Wellness Facilities

VIP Access to Games

Fitness Perks

Paid Time Off

Comprehensive Health Benefits

Retirement Plan

Job summary

A wellness supplement company in San Diego is seeking a Senior Social Media Manager to lead its social media strategy across platforms including Instagram and TikTok. The ideal candidate will have over 6 years of experience in social media management, with a strong grasp of content creation and community engagement. Responsibilities include defining content strategies, mentoring team members, and analyzing performance metrics. Enjoy attractive perks such as employee discounts, wellness facilities, and a retirement plan.

Qualifications

• 6+ years of experience in social media management, with at least 2 years in a senior or lead role.
• Experience managing social for a consumer brand, preferably in wellness, lifestyle, beauty, or CPG.
• Proven experience with live event coverage and on-site content capture.

Responsibilities

• Own and evolve Cymbiotika’s social media strategy across major platforms.
• Partner with Creative and Influencer teams to execute compelling social content.
• Track, analyze, and report on social performance and engagement metrics.

Skills

Social media management

Content creation

Analytical skills

Leadership

Communication

Job description

At Cymbiotika, we believe that wellness starts with trust. That’s why we’re committed to creating supplements that are not only effective but also transparent. From the moment you pick up one of our products, you’ll know exactly what’s inside—no hidden ingredients, no confusing labels. We take pride in using only the highest-quality ingredients, carefully sourced and backed by science, to ensure you’re getting the best of nature and innovation in every supplement.

We understand that health is personal, which is why our supplements are designed to work with your body, not against it. By focusing on bioavailability and using advanced liposomal delivery systems, we ensure that your body can absorb and use the nutrients to their fullest potential. Our goal is simple: to help you feel your best, with products you can trust, made with ingredients you feel good about.

With Cymbiotika, you’re not just taking a supplement—you’re joining a community of people who value wellness, science, and the power of transparency. We’re here to empower you on your journey to better health, every step of the way.

Role Overview

We are seeking a Senior Social Media Manager to lead and scale our social media presence across all platforms. This role is both strategic and hands-on, owning social strategy, content direction, and performance while collaborating closely with creative, influencer, and growth teams.

The ideal candidate understands how to build brand equity through storytelling, stays ahead of cultural trends, and knows how to translate insights into high-performing content—both digitally and on the ground.

Key Responsibilities

• Own and evolve Cymbiotika’s social media strategy across Instagram, Meta, TikTok, YouTube, Pinterest, and emerging platforms
• Define channel goals, content pillars, and platform-specific strategies aligned with broader marketing initiatives
• Lead and mentor junior social team members and external partners

Content & Creative Direction

• Partner with Creative, Influencer, and External Partners to concept, plan, and execute compelling social content
• Ensure all content aligns with brand voice, visual standards, and messaging guidelines
• Oversee content calendars, launches, campaigns, partnerships, and real-time moments
• Travel to brand events, activations, partnerships, and key moments to capture real-time social content
• Lead on-site social coverage including stories, short-form video, live posting, and post-event recaps
• Coordinate with events, influencer, and creative teams to ensure seamless coverage and content capture
• Identify and execute high-impact moments that translate live experiences into engaging social storytelling

Community & Brand Engagement

• Build and nurture an authentic community through thoughtful engagement and conversation
• Develop community management guidelines and escalation protocols
• Monitor sentiment and proactively protect brand reputation

Performance & Analytics

• Track, analyze, and report on social performance, growth, and engagement metrics
• Use data to optimize content, inform strategy, and drive continuous improvement
• Stay informed on platform updates, algorithm changes, and emerging trends

Cross-Functional Collaboration

• Work closely with Influencer, Partnerships, Paid Media, and E-commerce teams to support integrated campaigns
• Collaborate on product launches, brand moments, and seasonal initiatives

Qualifications

• 6+ years of experience in social media management, with at least 2 years in a senior or lead role
• Experience managing social for a consumer brand, preferably in wellness, lifestyle, beauty, or CPG
• Proven experience with live event coverage and on-site content capture
• Strong understanding of social trends, platform nuances, and content performance
• Ability to lead strategy while remaining hands-on in execution
• Excellent communication, organizational, and leadership skills

Nice to Have

• Experience working with creators, influencers, and UGC at scale
• Familiarity with paid social amplification strategies
• Passion for health, wellness, and cultural storytelling

What We Offer

• Welcome Package: Receive a curated selection of Cymbiotika products to kickstart your wellness journey with us on your 45th day.
• Exclusive Employee Discounts: Enjoy 70% off all products for yourself and 50% off for friends and family.
• Flexible Fridays: Work from home Fridays to ease into your weekend with balance and flexibility.
• Catered Team Lunches: Connect with your colleagues over delicious catered lunches every Wednesday.
• Beverage Perks: Cold brew, coffee, and fridge full of drinks.
• Snacks: Variety of snacks to keep you fueled.
• Wellness Facilities: Unwind in our on-site meditation room or recharge with red-light therapy.
• VIP Access: Enjoy exclusive suite access at Petco Park for San Diego Padres home games.
• Fitness Perks: Complimentary ClassPass membership for access to fitness classes and wellness activities.
• Paid Time Off: Enjoy 13 paid company holidays, a generous PTO policy that grows with your tenure, and dedicated sick time to support your health and work-life balance.
• Comprehensive Health Benefits: Dental, vision, and health insurance plans with 100% employer-paid coverage options.
• Exclusive Lifestyle Discounts: Special offers through partners like Farmers Insurance, hotels, movie theaters, theme parks, and more.
• Team-Building Activities: Join regular team outings and events that foster collaboration, creativity, and fun.
• Retirement Plan: 401(k) plan with matching contributions to help secure your financial future.
• Community Engagement: Participate in company-sponsored volunteer events and give back to causes that matter.