Senior Social Media Manager

Cha Cha Matcha; New York (NY); On-site; USD 80,000 - 105,000; Full time

Job summary

Cha Cha Matcha is seeking a Social Media Manager to shape brand voice and cross-platform presence. The role blends creative thinking, marketing strategy, and hands-on execution to drive engaging social content and community growth.

You’ll partner with leaders and creators to translate brand goals into social-first strategies and timely campaigns across Instagram, TikTok, and emerging platforms. This is a fast-paced, culture-driven brand.

Qualifications

• 5+ years of experience in social media, digital marketing, brand marketing, or related field.
• Strong background in brand strategy, storytelling, content development, and voice.
• Deep understanding of Instagram, TikTok, and evolving platforms.
• Able to think strategically while hands-on with creative work.
• Strong copywriting instincts with a confident point of view.
• Experience managing social media for lifestyle, fashion, food & beverage, hospitality, wellness, or culture-driven brands.
• Proficient in social media analytics and turning data into insights.
• Highly organized, proactive, and fast-moving.

Responsibilities

• Own and evolve Cha Cha Matcha’s social media strategy across Instagram, TikTok, and emerging platforms.
• Define and maintain a consistent brand voice across all channels.
• Collaborate with creators, marketing, and leadership to turn social into brand-building.
• Develop content calendars and manage briefs for campaigns and launches.
• Review and refine captions, visuals, and messaging to ensure quality and brand alignment.
• Analyze performance to optimize content, timing, and formats.

Skills

Brand strategy

Storytelling

Content development

Voice/articulation

Copywriting

Social analytics

Cross-functional collaboration

Job description

Cha Cha Matcha is more than a café — it’s a lifestyle. Rooted in high-quality matcha, wellness culture, and unapologetic personality, we blend health, flavor, and fun into everything we do. From viral drinks to iconic pink cups, Cha Cha Matcha lives where food, fashion, and culture collide.

We’re a cult-loved brand with a bold voice and a strong point of view — and we’re looking for a Social Media Manager to shape how Cha Cha Matcha shows up across platforms at a strategic, cultural, and creative level.

Role Overview

The Social Media Manager will be responsible for driving Cha Cha Matcha’s social media strategy, brand voice, and cross-platform presence. This role blends creative thinking, marketing strategy, and hands-on execution, ensuring every post, caption, campaign, and conversation reinforces our brand DNA.

You’ll help set the tone, guide content direction, and partner closely with creators, marketing, and leadership to turn social media into a powerful brand-building and community engagement channel.

Key Responsibilities

Strategy & Brand Voice

• Own and evolve Cha Cha Matcha’s social media strategy across Instagram, TikTok, and emerging platforms
• Define and maintain a consistent, recognizable brand voice across all social channels
• Translate brand, marketing, and business goals into creative, social-first strategies
• Ensure Cha Cha Matcha remains culturally relevant, playful, and aspirational
• Stay ahead of social media trends, platform updates, and emerging cultural moments

Content & Creative

• Oversee content ideation, planning, and execution, including short-form video, photography, and social storytelling
• Provide creative direction for shoots, campaigns, product launches, and key brand moments
• Develop platform-specific content while maintaining a cohesive brand identity
• Review and refine captions, visuals, and messaging to ensure quality and brand alignment
• Identify opportunities to create timely, engaging, and culturally relevant content

Marketing & Growth

• Partner with marketing and leadership on product launches, seasonal campaigns, store initiatives, and broader brand priorities
• Analyze social media performance and trends to optimize content, timing, and formats
• Develop and maintain content calendars aligned with broader marketing initiatives
• Identify opportunities to drive audience growth, engagement, awareness, and brand affinity through social media
• Use performance insights to continuously refine social strategy and content

Community & Collaboration

• Set and maintain the tone for community engagement across comments, DMs, reposts, and other social interactions
• Collaborate with influencers, content creators, and brand partners
• Work cross-functionally with operations, store teams, marketing, and creative partners to identify and capture relevant brand moments
• Support influencer and creator partnerships that align with Cha Cha Matcha’s brand and audience

What We’re Looking For

• 5+ years of experience in social media, digital marketing, brand marketing, or a related field
• Strong background in brand strategy, storytelling, content development, and voice
• Deep understanding of Instagram, TikTok, and evolving social media platforms
• Proven ability to think strategically while remaining creatively hands-on
• Strong copywriting instincts with a clear, confident point of view
• Experience managing social media for a lifestyle, fashion, food & beverage, hospitality, wellness, or culture-driven brand
• Strong understanding of social media analytics and how to translate performance data into actionable insights
• Highly organized, proactive, and comfortable working in a fast-moving environment

Bonus Points

• Experience in food & beverage, hospitality, wellness, or fashion
• Familiarity with influencer marketing and creator partnerships
• Experience working alongside content creators, photographers, or creative teams
• Strong eye for aesthetics, visual storytelling, and cultural timing
• Passion for matcha, wellness, and community-forward brands

What Success Looks Like

• A distinct and consistent Cha Cha Matcha voice across social platforms
• Social content that feels native, intentional, engaging, and culturally tuned-in
• Strong engagement, saves, shares, community growth, and brand affinity
• Successful social support for product launches, campaigns, and key brand initiatives
• Social media that meaningfully strengthens brand perception and community — not just metrics
• Iconic, cult-loved brand with a clear identity
• Opportunity to have real ownership and creative influence
• Fast-moving, culture-first environment
• Collaborative and entrepreneurial team
• Opportunity to grow alongside the brand

Commitment to Equity & Accessibility

Cha Cha Matcha is an equal opportunity employer committed to diversity, inclusion, and accessibility. Accommodations are available throughout the recruitment process and during employment in accordance with applicable laws.