Senior Social Media Manager

ThoughtSpot; Mountain View (CA); On-site; USD 120,000 - 171,000; Full time

Job summary

ThoughtSpot is seeking a Senior Social Media Manager to lead our global organic social strategy across LinkedIn, X, YouTube, Reddit, and Instagram from our Mountain View HQ. You’ll pair a product-first storytelling approach with paid amplification, coordinating with Product Marketing, Campaigns, and Creative to activate campaigns and real-time moments.

You will guide executive social presence and craft leadership content.

Qualifications

• 6-8+ years of experience in social media management or digital marketing, including at least 2 years in a senior or lead role at a B2B technology company.
• Deep platform expertise across LinkedIn, X, YouTube, Reddit, and Instagram, with a strong understanding of how organic and paid efforts complement each other
• A strong point of view on executing a "product-first" social strategy that makes complex B2B enterprise software visually engaging, digestible, and desirable
• Experience developing executive social presences and advising senior leaders, with comfort operating in high-visibility, fast-moving environments
• An innovative, AI-first mindset, with demonstrated experience using modern AI tools to enhance content generation, asset optimization, and social listening
• Strong cross-functional collaboration skills, with a track record of partnering with product marketing, webinar, event, field, communications, and demand generation teams
• Excellent written communication skills, with a sharp eye for design and video production elements matching a premium enterprise software brand voice

Responsibilities

• Develop and own ThoughtSpot's global organic social media strategy across LinkedIn, X, YouTube, Reddit, and Instagram, anchored in a product-first point of view that makes complex AI and analytics capabilities visually compelling, accessible, and genuinely shareable.
• Build a clear perspective on how organic storytelling and paid amplification work together, serving as an internal strategic counterpart to our paid digital agency.
• Partner closely with Product Marketing, Integrated Campaigns, and Creative on social-first activations — events, launches, real-time moments — that elevate the broader marketing strategy and ensure continuity from always-on content through integrated campaigns to demand generation.
• Serve as the strategic social advisor to ThoughtSpot's executive team, including the CEO and C-suite. Develop and manage executive social presences, craft thought leadership content, build editorial calendars, and coach leaders on platform best practices — translating business priorities into social narratives that build category authority and strengthen ThoughtSpot's voice in the market.
• Track and analyze cross-platform social media metrics to measure success, unlock performance insights, and inform future campaign strategies.
• Prepare regular, data-driven reports for leadership on engagement, audience growth, and business impact.
• Own the budget for social tools including Sprout Social and Sprout Employee Advocacy, and creator partnerships.
• Serve as the company's internal expert on social media trends, platform algorithm shifts, paid/organic integration strategy, and best practices, and communicate proactively to the broader business.

Skills

Social media management

B2B technology marketing

Executive social leadership

Analytics & reporting

AI content tools

Cross-functional collaboration

Written communication & video design

Job description

Senior Social Media Manager

ThoughtSpot Mountain View, California, United States

About this position

Senior Social Media Manager
Location: Mountain View, CA
About ThoughtSpot
ThoughtSpot is the leader in Agentic Analytics, helping organizations turn natural language into governed, trusted insight through Spotter and our broader analytics platform. Headquartered in Mountain View, California, with hubs across North America, EMEA, and India, we're a fast-growing B2B SaaS company built on continuous innovation and a genuine passion for making AI work for the people who use it every day.About the Role
Do you live and breathe social media culture, always ahead of the next platform shift, algorithm change, or cultural moment that matters? Do you believe the best B2B brands don't just distribute content, they build conviction, turning complex enterprise technology into stories that resonate, spark conversation, and move audiences to act?What You'll DoOrganic Social Media Strategy
Develop and own ThoughtSpot's global organic social media strategy across LinkedIn, X, YouTube, Reddit, and Instagram, anchored in a product-first point of view that makes complex AI and analytics capabilities visually compelling, accessible, and genuinely shareable. Build a clear perspective on how organic storytelling and paid amplification work together, serving as an internal strategic counterpart to our paid digital agency. Partner closely with Product Marketing, Integrated Campaigns, and Creative on social-first activations — events, launches, real-time moments — that elevate the broader marketing strategy and ensure continuity from always-on content through integrated campaigns to demand generation.Executive and C-Suite PartnershipServe as the strategic social advisor to ThoughtSpot's executive team, including the CEO and C-suite. Develop and manage executive social presences, craft thought leadership content, build editorial calendars, and coach leaders on platform best practices — translating business priorities into social narratives that build category authority and strengthen ThoughtSpot's voice in the market.Analytics, Reporting & OptimizationTrack and analyze cross-platform social media metrics to measure success, unlock performance insights, and inform future campaign strategies. Prepare regular, data-driven reports for leadership on engagement, audience growth, and business impact.Program ManagementOwn the budget for social tools including Sprout Social and Sprout Employee Advocacy, and creator partnerships. Serve as the company's internal expert on social media trends, platform algorithm shifts, paid/organic integration strategy, and best practices, and communicate proactively to the broader business.What You Bring

• 6-8+ years of experience in social media management or digital marketing, including at least 2 years in a senior or lead role at a B2B technology company
• Deep platform expertise across LinkedIn, X, YouTube, Reddit, and Instagram, with a strong understanding of how organic and paid efforts complement each other
• A strong point of view on executing a "product-first" social strategy that makes complex B2B enterprise software visually engaging, digestible, and desirable
• Experience developing executive social presences and advising senior leaders, with comfort operating in high-visibility, fast-moving environments
• An innovative, AI-first mindset, with demonstrated experience using modern AI tools to enhance content generation, asset optimization, and social listening
• Strong cross-functional collaboration skills, with a track record of partnering with product marketing, webinar, event, field, communications, and demand generation teams
• Excellent written communication skills, with a sharp eye for design and video production elements matching a premium enterprise software brand voice
  #LI-Hybrid
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In-Office at ThoughtSpot

Spotters are expected in-office 3+ days per week to be part of the energy of their local team. Momentum compounds when we're in the room together with faster decisions, sharper problem-solving, and the kind of peer learning that doesn't happen over a screen. Being in-office is our default way of working, with flexibility available where it's genuinely needed.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

The pay range for this role is:119,700 - 171,000 USD per year(US - Mountain View)

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