Senior Social Media Analyst, Strategy & Planning (Freelance)

Publicis Groupe; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading company in the entertainment and media sector is seeking a freelance Senior Social Media Analyst for an immediate engagement. The role requires expertise in social media strategy, audience development, and project management to support organic social campaigns for a major client. Join a collaborative team focused on driving innovative content and maximizing brand engagement across various platforms.

Benefits

Medical and voluntary benefits available

401(k) plan participation after defined hours

Supplemental medical insurance options

Qualifications

• 3–5+ years of experience in social media strategy, ideally in entertainment.
• Proven ability to create platform-level strategies and understand campaign goals.
• Strong attention to detail and ability to deliver tasks on time.

Responsibilities

• Shape data-informed strategies that elevate social presence.
• Collaborate with cross-functional teams to drive organic social strategy.
• Guide platform strategy execution on a post-by-post level.

Skills

Social media strategy

Content planning

Digital marketing

Project management

Audience engagement

Education

3–5+ years experience in social media strategy or digital marketing

Tools

Monday.com

Airtable

Sprinklr

ListenFirst

Sprout

Job description

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

This an immediate need for a freelance Senior Social Media Analyst to start ASAP and work on a 3+ month engagement for one of the largest entertainment and media brands. Freelancers will be considered for conversion to fulltime based on performance and budget.

As a Senior Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.

In this role, you will be embedded on-site with a leading entertainment client, collaborating closely with a 20+ person cross-functional team driving organic social strategy for both the brand and its expansive slate of original programming. You will be responsible for shaping data-informed, platform-native strategies that elevate our client’s social presence from evergreen storytelling to tentpole campaigns.

This role focuses on channel planning, audience development, platform expertise, production management, and creative strategic thinking to guide editorial content and platform decisions in partnership with innovation, creative, and analytics stakeholders.

If you are passionate about social media & the entertainment industry and are creative, detail-oriented, and love social media - this is the gig for you!

Responsibilities

• You think in franchise arcs, premiere windows, and fandom beats and know how to build content strategies that keep audiences engaged from teaser drop to finale buzz.
• You can translate storylines into scroll-stopping social, bringing creative POVs and platform-native tactics to every asset, caption, and moment.
• You follow audience signals like cliffhangers, using insights to guide content decisions and show up where (and how) fans are watching and reacting.
• You thrive in a world of tight turnarounds, tiered titles, and tentpole calendars, knowing when to push, pivot, or pause.
• You’re fluent in the language of streaming + social by understanding how to ladder up brand, title, and talent messaging across channels without losing voice.
• You’re collaborative and comfortable behind the curtain, working cross-functionally with creative, insights, and talent teams to bring it all to life.

Key Responsibilities:

Strategy

• Serve as a strategic support across platform strategy, content planning, and social channel development for the client’s portfolio of handles (Meta, TikTok, YouTube, X, Threads, and more)
• Guide the execution of platform strategy down to the post-by-post level, ensuring all content ladders up to broader campaign and channel goals
• Partner with Creative and Marketing teams to inform always-on and campaign-based content strategies aligned with platform best practices and audience insights
• Build and maintain strategic frameworks (channel roles, posting cadences, tentpole maps) to guide content planning and cross-functional alignment

Project Management

• Leverage Monday.com and other project management tools to support workflow, coordination, and timely delivery
• Demonstrate a clear understanding of assignment objectives and contribute original POVs, showing early development of a unique voice or area of specialty
• Participate in campaign briefing and planning cycles from concepting to content mix modeling to performance wrap
• Proactively communicate priorities and resourcing needs with internal and external partners

Collaboration + Communication

• Collaborate with Insights when necessary to surface actionable insights that guide optimization and showcase the impact of social strategy
• Begin building a strong grasp of our client’s business priorities by supporting planning, content choices, and audience engagement with that context in mind
• Maintain a high level of responsiveness and follow-through that builds managerial trust and team reliability
• Support new platform initiatives, emerging content formats, and testing plans for innovation and growth

Qualifications

• 3–5+ years of experience in social media strategy, content planning, or digital marketing, ideally in entertainment, media, or agency categories
• Proven ability to create and implement platform-level and post-level strategies that reflect best practices and evolving algorithms
• Demonstrates consistent understanding of campaign goals and strategic intent, with growing confidence in contributing thought leadership
• Strong understanding of social platform mechanics, content formats, and voice with a developing point of view on what makes content work across each
• Working proficiency in tools such as Monday.com, Airtable, Sprinklr, ListenFirst, and Sprout
• Developing ability to communicate feedback, priorities, and asks clearly with both internal and client teams
• Shows growing comfort using data to identify successes and opportunities, in partnership with analytics leads
• Strong attention to detail and consistent ability to deliver tasks on time with light guidance
• Beginning to understand how marketing priorities ladder into business goals, and how strategy supports them
• Demonstrates a proactive, collaborative, and adaptable working style across teams and projects

Not Needed, But Nice to Have:

• Experience briefing and collaborating with creative teams, talent, or influencer partners
• Knowledge of paid social strategy or how organic content can ladder into earned media
• Comfort navigating a large matrixed organization or client with multiple stakeholders
• Experience with entertainment marketing cycles or title-specific social planning
• Familiarity with cultural research methods or trend forecasting tools
• Background in journalism, editorial planning, or creative production a plus

Additional Information

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $49.00 - $60.00 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be07.17.2025.