Senior Social Creative - Culture-Driven Activations

Duolingo; Pennsylvania, United States, Northern America, Americas; Híbrido; USD 143.000 - 193.000; Jornada completa

Descripción de la vacante

Duolingo’s Brand Marketing Studio is seeking a social-native creative who can translate memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, and culture.

You’ll be a hybrid creator: content, copy, and art director rolled into one, delivering work on internet timelines while helping evolve Duolingo’s distinctive voice on TikTok, Instagram, YouTube, X and emerging platforms.

Formación

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
• A clear point of view on what great social creative looks like now and where it’s going next
• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
• Expertise in short‑form video, including concepting, directing and getting the work made
• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned‑media stunts, OOH, products or partnerships
• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
• The ability to operate at both the strategic and hands‑on level; you’re not too senior to make things
• Strong taste, low ego, and the ability to make the work better through collaboration
• The ability to work from or relocate to Pittsburgh, PA or New York, NY

Responsabilidades

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
• Create original social-native content yourself when the strongest idea is still a great post, video or meme
• Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
• Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
• Raise the creative standard of our daily social work while spotting opportunities with business impact and award‑winning potential

Descripción del empleo

Duolingo’s Brand Marketing Studio is seeking a social-native creative who can translate memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, and culture.

You’ll be a hybrid creator: content, copy, and art director rolled into one, delivering work on internet timelines while helping evolve Duolingo’s distinctive voice on TikTok, Instagram, YouTube, X and emerging platforms.