Senior SEO Strategist — Data-Driven Traffic Growth On-Site

NorthWing Digital; Hopkins (MN); On-site; USD 70,000 - 100,000; Full time

Job summary

NorthWing Digital in Hopkins, MN is seeking an Organic Search, Senior Specialist to lead SEO initiatives for client websites. The role is full-time and on-site, focusing on driving organic traffic growth, rankings, and measurable results.

You will perform keyword research, analyze site performance, and collaborate with designers, developers, and account managers to implement best practices. The ideal candidate has strong analytics and agency experience.

Qualifications

• Strong analytical skills and experience interpreting data to inform SEO strategy and decision-making.
• Demonstrated proficiency in keyword research and related research methods for understanding audience intent and competitive positioning.
• Hands-on experience with web analytics tools (e.g., Google Analytics, Google Search Console, other SEO platforms) to monitor and optimize organic performance.
• Effective communication skills for presenting insights, collaborating with cross-functional teams, and translating technical concepts into clear action items.
• Solid understanding of on-page, off-page, and technical SEO fundamentals, including site architecture, page speed, meta data, and content optimization.
• Experience managing SEO projects for multiple clients or brands, preferably in an agency or consulting environment.
• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field, or equivalent practical experience.
• Ability to work on-site in Hopkins, MN and contribute to a collaborative, inclusive, and goal-oriented team culture.

Responsibilities

• Develop and execute SEO strategies to grow organic traffic and rankings.
• Conduct keyword research and analyze website performance.
• Identify technical and content optimization opportunities.
• Collaborate with designers, developers, and account managers to implement SEO best practices.
• Create reports and dashboards to communicate performance trends and recommendations.
• Stay current with search engine algorithms and industry trends.

Skills

Analytical skills

Keyword research

Web analytics tools

Communication skills

SEO fundamentals

SEO project management

Education

Bachelor's degree

Job description

NorthWing Digital in Hopkins, MN is seeking an Organic Search, Senior Specialist to lead SEO initiatives for client websites. The role is full-time and on-site, focusing on driving organic traffic growth, rankings, and measurable results.

You will perform keyword research, analyze site performance, and collaborate with designers, developers, and account managers to implement best practices. The ideal candidate has strong analytics and agency experience.