Senior SEO & Performance Manager (Hybrid)

Blacksmith Agency LLC; United States; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division and seeks an SEO Manager who owns strategy, performance, and client-facing leadership across paid search, paid social, SEO and CRO.

The hybrid role blends strategic planning with hands-on execution. You will join sales calls to shape scope, oversee internal and external specialists, and deliver measurable outcomes for a growing portfolio of clients.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and deliverable quality.
• Sharp analytical skills and ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel optimization

Analytical problem solving

Strategic client recommendations

Leadership of execution teams

Cross-functional communication

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division and seeks an SEO Manager who owns strategy, performance, and client-facing leadership across paid search, paid social, SEO and CRO.

The hybrid role blends strategic planning with hands-on execution. You will join sales calls to shape scope, oversee internal and external specialists, and deliver measurable outcomes for a growing portfolio of clients.