Senior SEO & Organic Growth Lead (GEO, AI)

Trend, Inc.

Vancouver (WA)

On-site

USD 120,000 - 180,000

Full time

3 days ago

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Job summary

Trend, Inc. is seeking an experienced SEO professional to own organic growth across financial services and insurance websites, spanning technical performance, content strategy, and authority building.

You will lead SEO initiatives, measure results, and drive revenue growth through qualified traffic and optimized conversions. The role requires 5+ years of SEO success, strong technical skills, and practical knowledge of GEO/AEO and AI search developments.

Qualifications

5+ years of hands-on SEO experience with proven growth in competitive markets.
Case studies showing measurable improvements in organic traffic, leads, or revenue.
Strong technical SEO skills with HTML/CSS/JavaScript basics and CMS knowledge.
Practical understanding of GEO, AEO, and AI search.
Proficiency with Google Search Console, GA4, GTM, and SEO tools (Ahrefs, Semrush, Screaming Frog).
Experience with content strategy, outreach, digital PR, and link building.
Understanding of conversion optimization, revenue attribution, and tracking links.
Ability to prioritize work by business impact and communicate clearly.

Responsibilities

Own organic growth strategy and execution across technical SEO, content, and AI search visibility.
Identify and fix technical issues and verify changes deliver results.
Create, commission, and improve content to attract and convert visitors into leads and revenue.
Develop relationships with industry experts for credible content and reviews.
Grow visibility in traditional and AI search including GEO/AEO testing.
Build external authority through backlinks, editorial coverage, and partnerships.
Lead community engagement and monitor relevant platforms for brand trust.
Improve landing pages and CTAs to increase qualified leads and revenue per visitor.
Configure and validate monetization tracking across affiliate and partner links.
Monitor performance using analytics and adjust strategy based on data.