Senior SEO & Growth Strategist - Remote

Blacksmith Agency LLC; Phoenix (AZ); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Blacksmith Agency in Phoenix, AZ is scaling its marketing division to lead PPC, SEO, and conversion optimization for a portfolio of clients. The role blends strategic leadership with hands-on execution and client-facing leadership.

You will join sales calls to shape strategy, oversee internal and external specialists, and deliver measurable outcomes through performance roadmaps and QA. This is a senior hybrid role requiring strong communication and analytical skills.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Proficiency with Google Ads, GA4, Google Search Console and keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for PPC and SEO across clients and verticals.
• Join sales calls to validate scope and pitch recommendations.
• Create 90-day, 6-month, and annual growth roadmaps for each client.
• Own client performance across paid and organic channels.
• Audit campaigns, bidding structures, and CRO opportunities.
• Oversee technical & on-page SEO, links, and AI-driven content.
• Own KPI tracking and analytics accuracy.
• Provide weekly direction and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Analytics

Client leadership

Google Ads

GA4

Google Search Console

Keyword research

Conversion optimization

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization tools

Job description

Blacksmith Agency in Phoenix, AZ is scaling its marketing division to lead PPC, SEO, and conversion optimization for a portfolio of clients. The role blends strategic leadership with hands-on execution and client-facing leadership.

You will join sales calls to shape strategy, oversee internal and external specialists, and deliver measurable outcomes through performance roadmaps and QA. This is a senior hybrid role requiring strong communication and analytical skills.