Senior SEO & Growth Strategist — Remote

Blacksmith Agency LLC; Raleigh (NC); On-site; USD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Analyst at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a senior role that blends analytical depth with execution oversight. You will join sales calls to shape strategy, oversee internal and external specialists, and deliver measurable

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Able to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Multi-channel strategy

Google Ads

GA4

Google Search Console

Keyword research

Strategic recommendations

Team leadership

Analytical thinking

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Meta Ads Manager

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Analyst at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a senior role that blends analytical depth with execution oversight. You will join sales calls to shape strategy, oversee internal and external specialists, and deliver measurable