Senior SEO & GEO Strategist
Eastern Standard
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Benefits offered by this job
Job summary
Eastern Standard is seeking a Senior SEO & GEO Strategist to own search and AI visibility for a client portfolio. You will direct execution, communicate results in business terms, and stay ahead of Google and AI search changes.
You work with a team including content and link-building, and report to the Team Lead, Organic Growth and Visibility. You will run strategy and monthly/quarterly reviews, mentor junior members, and drive tests to improve organic performance across B2B SaaS and services
Qualifications
- 3–5 years of SEO experience with hands-on GEO or AEO work and measurable results.
- Proven tests of AI search visibility with documented results.
- Ability to own client accounts end-to-end with demonstrable leads/pipeline impact.
- Agency/consulting experience managing multiple clients concurrently.
- Experience building content strategies and working with writers.
- Comfort with GA4, Google Search Console, and CRM data.
- B2B marketing experience.
Responsibilities
- Research and strategy: conduct keyword research, hub-and-spoke topic clusters, site architecture, audits, and competitor gaps.
- GEO and AI search: optimize schema, page structure, and content for AI visibility across platforms.
- Experimentation: run tests, document results, share learnings with the team and clients.
- Content and links: plan topics, write briefs, set on-page priorities, and guide link acquisition.
- Performance and reporting: connect organic work to leads and pipeline; report monthly and quarterly.
- Client leadership: lead strategy calls, set expectations, and expand scope when beneficial.
- AI-assisted workflows: utilize Claude-based tools; improve outputs; mentor contractors.
Skills
Tools
Job description
Eastern Standard is a branding, web, and marketing agency with RevenueZen by Eastern Standard is its marketing arm, a B2B SEO and generative engine optimization (GEO) practice whose clients are SaaS companies, startups, and B2B service firms in health tech, professional services, financial services, renewable energy, and other sectors. We build organic visibility in Google and in AI answer engines, and we measure it in leads and pipeline.
As Senior SEO & GEO Strategist, you own the search and AI visibility strategy for a portfolio of client accounts. You decide what each account should do next, direct the people who execute it, and explain the results to the client in business terms. You hold opinions about SEO and AI search and can back them up. You would rather run a test than wait for an industry consensus, you share failed tests as openly as successful ones, and you change your mind when the evidence calls for it. You keep up with changes to Google's algorithms and to AI search, and you test new approaches before recommending them to clients.
You report to the Team Lead, Organic Growth and Visibility, and work closely with them. You build account strategy together, review plans and results in regular one-on-ones, and get direct guidance as you ramp up and as search and AI visibility keep changing. You work day to day with our senior content manager and writing team, who produce the content you plan, and with our link-building team, who carry out the link and citation plans you set.
You run the analysis that sets the plan:
- Keyword/topical research around the client's priority products and services, organized into hub-and-spoke topic clusters
- Site architecture, URL structure, and navigation review
- Technical SEO audits
- Backlink profile review
- Content audits that end in a refresh, consolidate, or create recommendations for each page
- Competitor gap analysis covering both search rankings and AI share of voice
You track how often clients appear and are cited in ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. You decide which schema, page structure, and content changes will improve that visibility.
You run regular tests across your accounts. You measure what changed, document what worked and what didn't, so the whole team learns from it, and explain results to clients without overstating them. When a client asks about a change no one has a playbook for, you give a recommendation and explain how you'll check whether it was right.
You plan topics and create content briefs for every stage of the buyer's journey, which our content manager and writers turn into published pieces. You set on-page optimization and refresh priorities. You write the white-hat plan that guides our link- and citation-acquisition efforts.
You read GA4, Google Search Console, AI visibility monitoring, and the client's CRM (HubSpot, Salesforce, or similar) to connect organic work to leads and pipeline. You report progress monthly and in quarterly business reviews, and every report ends with a recommendation.
You run monthly strategy calls and quarterly reviews. You set expectations early and keep clients informed between calls. Clients should come to you for advice on broader marketing decisions, not only for SEO deliverables. When a client would benefit from added scope, you make the case.
Our team runs much of its audit, research, briefing, and content QA work through AI workflows built on Claude and other tools. You use them every day, find where they produce weak output, and help improve them.
You may brief, manage, and review the work of freelance specialists, and you help newer team members improve at their work.
3–5 years of SEO experience, including at least the last 1-2 years doing hands-on SEO, GEO, or AEO work with tangible results - GEO and AEO have changed SEO work within the last three years, so we weigh recent hands-on work more heavily than total years.
- Evidence that you have tested AI search visibility yourself: a test you designed, what you measured, and what changed.
- Comfort making a recommendation on incomplete data, and saying plainly how confident you are with it
- Experience owning client accounts end-to-end, with results you can tie to leads, pipeline, or revenue
- Agency or consulting experience managing several client accounts at the same time
- Experience building content strategies for SEO and working with content leads and writers (you will not write the content yourself)
- Comfort with GA4, Google Search Console, and CRM data, including tracing organic traffic to leads and pipeline
- B2B marketing experience
- Experience managing internal direct reports or freelance contractors
- Experience in SaaS, professional services, higher education, or healthcare
- Technical SEO depth, such as site migrations or JavaScript rendering
- Experience building or improving AI-assisted workflows
- Experience scoping engagements or making the case for expanded scope
You should already be strong with:
- Ahrefs or Semrush
- Google Analytics 4 and Google Search Console
- Screaming Frog
- ChatGPT, Claude, Gemini, and Perplexity
- An AI visibility monitoring tool (we use Scrunch)
- HubSpot, Salesforce, or a similar CRM
- We also use, and you can learn on the job: Claude-based agentic workflows, DataForSEO, Content Harmony, Keyword Insights, WordPress, Webflow, AgencyAnalytics, Looker Studio, and Google Workspace.
- Simple IRA with employer matching
- Medical, Vision & Dental insurance
- (Healthcare) Flexible spending account/HSA option
- Paid parental leave
- Flexible schedules
- Remote life (the business keeps Eastern Standard hours)
- Summer Fridays
- 13 paid holidays
- Tiered PTO with a base start of 3 weeks; initial offering can increase based upon role and experience in field to 4 weeks
- Paid Company Winter Break vacation (12/24 to 12/31)
- Profit-sharing/bonus program
- Individual recognition bonuses
- Life+ Stipend for professional development, gym memberships, noise - cancelling headphones, transportation fees, and petcare (just to name a few)
- Dedicated 16h PTO for Professional Development
- Opportunity for growth and ability to expand your skill-set
- Casual, collaborative, and creative work culture
- Introductory call with Operations, 45 minutes
- Interview with the Team Lead,60m
- Practical: a review of a sample site's search and AI visibility, which you present
- Optional Final conversation
Eastern Standard is committed to achieving a diverse workforce through equal opportunity, transparency, and non-discrimination policy in all aspects of employment. Eastern Standard encourages applicants of all backgrounds to apply.
AI helps our team move faster on tasks like organizing applications and summarizing notes, but it never replaces human judgment. Every resume is personally reviewed by someone on our team, so you don't need a perfectly SEO-optimized resume to be seen—just share your real experience.
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