Senior SEO/GEO Strategist

Padilla; Minneapolis (MN); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Padilla is seeking a Senior Account Executive to lead day-to-day client work in our food, beverage and agriculture practice. You’ll translate strategy into executable plans, mentor junior staff, and collaborate across disciplines to deliver integrated programs.

You’ll use your writing, media relations, and analytics experience to manage campaigns, track results, and grow client partnerships. The role supports hybrid work in the US with a salary range of $75,000–$100,000 annually, reflecting our

Qualifications

• 4–5 years of experience in public relations, integrated marketing communications, or digital media.
• Proven success managing client accounts and leading project teams.
• Interest in food, beverage, and agriculture with focus on sustainability and innovation.
• Exceptional writing and storytelling across formats and channels.
• Experience with digital analytics and social publishing platforms; familiarity with AI tools.

Responsibilities

• Own day-to-day execution for assigned accounts with proactive updates.
• Plan and execute integrated campaigns across earned, owned, shared, and paid channels.
• Manage budgets, scopes, timelines; monitor WIP and staffing.
• Write and edit digital and social content, press materials, and bylined pieces.
• Leverage AI tools to optimize content and measure impact.
• Mentor junior staff and collaborate across disciplines.

Skills

Public relations

Client management

Strategic storytelling

Content creation

Tools

Muck Rack

Meltwater

Sprout Social

Google Analytics

Job description

Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best.

Padilla is looking for a dynamic Senior Account Executive (SAE) to support integrated programs that create real impact within our thriving food, beverage and agriculture practice. In this role, you’ll take ownership of day-to-day client work, program execution, bring structure and clarity to complex programs and play a critical role in how work gets done across the team.

As an SAE on our team, you will support and shape communications that influence the future of food, beverage and agriculture. The brands and organizations we work with span the full food system. Much of our work focuses on sustainability, innovation and demand generation across agriculture, food and beverage brands and commodity and trade organizations. The work is complex, highly integrated and deeply connected to real-world impact.

This SAE role is ideal for a marketing and communications professional who thrives on details, running the day-to-day, translating strategy into execution and helping teams operate at a higher level. You will serve as a reliable connection point between account leaders and junior staff, ensuring work is organized, proactive and delivered with confidence.

As an SAE, you’ll use your strong understanding of media, digital and emerging technologies — including AI tools that enhance creativity, analytics and efficiency — to deliver results that move clients’ businesses forward. You’ll also contribute to strategy by translating direction into effective execution, mentoring junior team members and bringing fresh ideas to the table.

What You’ll Do

• Own execution and operational excellence: Own day-to-day execution for assigned accounts by translating strategy into clear plans, managing workflows, anticipating and resolving issues early, communicating proactively (reporting up and down, providing unsolicited updates) and bringing structure and momentum to complex, fast-moving work.
• Plan and execute integrated campaigns: Develop and implement strategic communications programs across earned, owned, shared, and paid channels — including digital content, social media, influencer collaborations, media outreach and partnerships/activations.
• Manage budgets, scopes and financial accountability: Own and assist in the development of client budgets, scopes of work, timelines. Manage vendor relationships and staffing plans. Monitor work-in-progress, flag risks early and course-correct as needed to ensure fiscal responsibility and delivery against commitments.
• Drive results through content and storytelling: Write and edit compelling digital and social media content, press materials, bylined articles, and thought leadership that reflect brand voice and strategy.
• Leverage digital and AI tools: Use AI-assisted writing, monitoring, and analytics platforms to uncover insights, streamline workflow, and optimize content for engagement and reach.
• Excel at media relations as part of a broader skillset: Build and maintain strong relationships with journalists, influencers, and creators. Identify trends and opportunities, craft strategic pitches, and consistently secure earned coverage across print, broadcast, and digital outlets.
• Analyze and report results: Track program performance, manage metrics dashboards and translate analytics into clear, actionable recommendations for clients.
• Support and develop others: Provide hands‑on coaching to assistant and account executives through clear direction and real‑time feedback, helping them build confidence and stronger day‑to‑day execution.
• Collaborate across disciplines: Work closely with others outside of the core food, beverage and agriculture team, such as creative, digital, and strategy teams to ensure fully integrated, insight‑driven campaigns.
• Contribute to business growth: Participate in new business efforts by developing proposals, presenting ideas, and identifying potential opportunities to expand client partnerships.
• Stay ahead of trends: Continuously explore food media, food trends, new technologies, platforms, and best practices across the communications and digital landscape to enhance client strategies, keeping your team updated on what’s new and what’s next.

What You’ll Bring

• 4–5 years of experience in public relations, integrated marketing communications, or digital media.
• Proven success managing client accounts and leading project teams.
• A genuine interest and working experience in food, beverage, and/or agriculture, with curiosity about sustainability, innovation and the business realities shaping the food system. Knowledge of food and beverage trends, including relevant channels such as grocery and restaurants.
• Exceptional writing and storytelling skills across formats and channels.
• Experience with digital analytics, media monitoring, and social publishing platforms (e.g., Muck Rack, Meltwater, Sprout Social, Google Analytics).
• Interest in and familiarity with AI‑powered communications tools (e.g., ChatGPT, Jasper, Brandwatch or equivalent).
• An understanding of how to balance creativity, data, and strategy to deliver measurable results.
• Strong soft skills, including sound judgment, initiative, assertiveness and the ability to manage up, down and across teams with confidence and respect.
• A proactive mindset, strong judgement and collaborative approach, with a commitment to learning and continuous improvement.

Why You’ll Love Working Here

At Padilla, we’re storytellers, strategists, and innovators. We believe great work comes from curiosity, creativity, and collaboration. You’ll be part of a team that values continuous learning, leverages technology (including AI) to stay ahead, and delivers meaningful communications that make a difference for our clients — and the world.

#LI-Hybrid

US salary range

$75,000—$100,000 USD

Padilla is a full‑service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.