Senior SEO Analyst

Tribute Technology; United States; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Collaborative work environment

Job summary

Tribute Technology, a leader in end-of-life technology solutions, is seeking a Senior SEO Analyst to enhance organic search performance on its platform. The ideal candidate will demonstrate technical SEO expertise, with 5+ years of experience, and be responsible for driving strategies that improve website traffic for funeral professionals across North America.

The role includes leading technical audits, collaborating with multiple teams, and interpreting SEO data. A competitive salary and comprehensive benefits are offered.

Qualifications

• 5+ years of hands-on SEO experience, with deep specialization in technical SEO.
• Demonstrated track record of diagnosing and resolving complex technical SEO issues.
• Excellent written and verbal communication skills.

Responsibilities

• Lead comprehensive technical SEO audits covering various site aspects.
• Monitor and maintain XML sitemaps and ensure site health.
• Create SEO performance reports and collaborate cross-functionally.

Skills

Technical SEO expertise

Analytical skills

Experience with Google Search Console

Proficiency in SQL

Knowledge of HTML, CSS, JavaScript

Familiarity with log file analysis tools

Education

Bachelor’s degree in a relevant field

Tools

GA4

Screaming Frog

Ahrefs

PowerBI

Job description

At Tribute Technology, we make end‑of‑life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. We provide a fully integrated platform for families, funeral homes, and online publishers, and are the market leader in the US and Canada with a growing international team of more than 400 individuals.

About the Role

The Senior SEO Analyst will own organic search performance for Tribute Technology’s website platform, serving funeral professionals across North America. The role requires deep technical SEO expertise and hands‑on website traffic experience to diagnose complex issues, define strategy, and drive scalable organic growth.

Responsibilities

Technical SEO and Site Health

• Lead comprehensive technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, structured data, and mobile performance; translate findings into prioritized remediation plans.
• Independently identify, prioritize, and drive resolution of technical issues across client sites, working with development and services teams to implement fixes and validate outcomes.
• Monitor and maintain XML sitemaps, robots.txt configurations, canonical tags, hreflang, and redirect chains.
• Analyze log files to understand bot crawl behavior and surface opportunities for crawl‑budget optimization.
• Implement and validate structured data (Schema.org) markup for eCommerce and local business use cases.

SEO Experimentation

• Partner with the A/B testing and analytics team to measure the SEO impact of on‑site changes and product releases.
• Utilize GA4, Google Search Console, and BI tools to track key organic KPIs and communicate performance to stakeholders.

Customer and Frontline Support

• Serve as the escalation point for SEO‑related customer issues raised by frontline support teams.
• Diagnose client‑specific SEO problems including traffic drops, ranking volatility, manual actions, and indexation issues.
• Translate technical findings into clear, actionable guidance for non‑technical customer teams and clients.
• Design and own the internal documentation, playbooks, and diagnostic frameworks for SEO support scenarios.

Reporting and Collaboration

• Create SEO performance reports and analyses for delivery to operational and executive stakeholders.
• Work cross‑functionally with product, UX, content, and engineering teams to incorporate SEO requirements into development workflows.
• Track algorithm updates and industry changes, assess their impact on Tribute Technology clients, and translate findings into proactive roadmap recommendations.
• Identify, define, and drive process improvement initiatives within the SEO workflow, raising the quality bar across technical execution and reporting.
• Monitor the evolving impact of AI‑generated search experiences and adapt strategy accordingly.

What You’ll Need

Education and Experience

• Bachelor’s degree in Marketing, Computer Science, Information Systems, Communications, or a related field; equivalent practical experience considered.
• 5+ years of hands‑on SEO experience, with deep specialization in technical SEO and eCommerce environments.
• Demonstrated track record of independently diagnosing and resolving complex technical SEO issues at scale, with measurable impact on organic performance.

Technical Skills

• Expert knowledge of Google Search Console, GA4, and BigQuery; GA360 is a plus.
• Hands‑on experience with enterprise crawl tools such as Screaming Frog.
• Working knowledge of HTML, CSS, and JavaScript as it relates to SEO rendering and crawlability.
• Familiarity with log file analysis tools (e.g., Splunk, ELK).
• Experience with rank‑tracking and keyword research platforms such as Ahrefs, Semrush, or Moz.
• Proficiency with data visualization tools such as PowerBI or Looker Studio.
• SQL proficiency to query and segment organic performance data; AWS Athena is a plus.
• Familiarity with Google Tag Manager.
• Understanding of Core Web Vitals, PageSpeed Insights, and web performance fundamentals.
• Knowledge of structured data formats (JSON‑LD preferred) and Schema.org vocabulary.
• Familiarity with AI‑assisted workflows and LLM‑based tools for keyword clustering, content gap analysis, and script generation.

Soft Skills And Working Style

• Strong analytical skills with the ability to synthesize large datasets into clear, prioritized recommendations.
• Excellent written and verbal communication skills; ability to adjust technical depth for different audiences.
• Operates with a high degree of autonomy and ownership; self‑directed and proactive without active supervision.
• Collaborative team player with experience working across product, engineering, and customer‑facing functions.
• Natural curiosity, attention to detail, and a bias toward root‑cause analysis.
• Ability to manage multiple workstreams and priorities in a fast‑paced environment.
• Experience with JIRA.

Language Skills

• English proficiency (reading, writing, and verbal) is required.

Benefits

• Competitive salary.
• Comprehensive benefits package (401k match, Cigna health, vision, dental, PTO, paid holidays, corporate equipment).
• Outstanding collaborative work environment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Compensation Range: $80,000 - $110,000.

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.