Senior SEM Analyst

LegalZoom.com, Inc.; Los Angeles (CA); Remote; USD 84,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Senior SEM Analyst, where your expertise in managing paid search campaigns will drive customer acquisition and business growth. In this remote-first role, you'll collaborate with cross-functional teams to optimize campaigns, conduct keyword research, and implement data-driven strategies. Your analytical mindset and experimentation skills will be crucial as you navigate the evolving landscape of performance marketing. This innovative firm values creativity and diversity, offering a supportive environment where your contributions can make a significant impact. Embrace the opportunity to shape the future of accessible legal services while enjoying a comprehensive benefits package.

Benefits

401k with Matching Contributions

Short-Term/Long-Term Disability Insurance

Fringe lifestyle benefits up to $250

Qualifications

• 3-5 years of experience managing paid search campaigns.
• Proficiency in data analysis and communication of insights.

Responsibilities

• Oversee and execute paid search campaigns across Google and Bing.
• Monitor campaign data to drive optimizations and insights.

Skills

Analytical Skills

Communication Skills

Paid Search Campaign Management

Experimentation Design

Keyword Research

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Analytics

Bachelor's Degree in Statistics

Tools

Google Ads

Bing Ads

Excel

Job description

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

Where we work: In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position will be focused in the LA Metro area.

Overview

As a Sr. SEM Analyst at LegalZoom, you will take ownership of paid search campaigns across major search engines including Google and Bing to drive customer acquisition. We are seeking a proactive individual contributor, with a strong sense of ownership to manage and optimize SEM campaigns that meet business objectives and maximize ROI. This role requires a deep understanding of performance marketing, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. You will work closely with product, product marketing, creative, and data science teams to ensure alignment on goals and leverage collective insights to enhance campaign performance. A strong analytical mindset and comfort with experimentation design will be key as you drive innovation in paid search, testing new approaches, and scaling successful tactics to drive sustained business growth.

You will:

1. Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging search platforms. PMax experience is a plus.
2. Monitor and analyze campaign data to identify key trends and insights that fuel data-driven optimizations and guide cross-functional learnings.
3. Manage campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals. You must be comfortable with budget pacing and forecasting.
4. Conduct keyword research, competitive analysis, and audience research to inform campaign strategy and targeting.
5. Prioritize and execute continuous hypothesis-driven experimentation across various categories to optimize ad copy, targeting strategies, bidding techniques, and landing pages.
6. Conduct competitor research to benchmark campaigns and adjust strategies for conquesting, ensuring a competitive edge in the search landscape.
7. Collaborate closely with internal teams, including product marketing, creative, and data science to ensure alignment across all SEM efforts and contribute to project plans and briefs, ensuring consistency with overarching marketing objectives.
8. Stay up-to-date on industry trends and changes to search engine algorithms to ensure campaign strategy is aligned with best practices and recommendations.

You have:

1. Bachelor’s degree, with preference for marketing, analytics, statistics, or a related major.
2. 3-5 years of hands-on experience managing paid search campaigns.
3. Recent hands-on experience with Google and Bing Ads is required as you will be required to directly execute campaign launches and optimizations. Google and Bing certifications are a plus.
4. Experience with experimentation design, landing page optimization, conversion rate optimization (CRO), and A/B testing.
5. Proficiency in structured analysis and Excel.
6. Excellent communication skills and ability to present data and insights to internal stakeholders.
7. Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus.

LegalZoom is a remote-first company and the national range for this role is $84,400 to $109,400. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice for all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.