Senior Search Marketing Lead: PPC, SEO & CRO (Remote)

Blacksmith Agency; Phoenix (AZ); On-site; USD 110,000 - 150,000; Full time

Job summary

Blacksmith Agency is seeking a senior Search Marketing Manager to own strategy across PPC, paid social, SEO and CRO. You will lead client-facing initiatives, shape performance roadmaps, and drive measurable outcomes.

You'll join sales calls, oversee internal and external specialists, and coordinate with the marketing project manager to deliver results with analytical depth and clear communication.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO management

Multi-channel strategy

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is seeking a senior Search Marketing Manager to own strategy across PPC, paid social, SEO and CRO. You will lead client-facing initiatives, shape performance roadmaps, and drive measurable outcomes.

You'll join sales calls, oversee internal and external specialists, and coordinate with the marketing project manager to deliver results with analytical depth and clear communication.