Senior Search Engine Marketing Manager

Suno; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Retirement Match: 401(k) Trad/Roth

Medical, Dental & Vision

Commuter Benefit

Lunch Program

Unlimited PTO

Creative Education Stipend

Parental Leave

Job summary

Suno is seeking an SEM Manager to lead paid search strategy across Google, Microsoft Advertising, and Apple Search Ads within our Growth Marketing team. Own channel performance globally, manage budgets and bids, run testing roadmaps, and build tools and dashboards with data science and engineering to drive subscriptions and new users.

Collaborate with Creative, Lifecycle, and Finance teams, own partner relationships, and translate insights into actionable optimizations in a fast‑growing,

Qualifications

• 4+ years of SEM experience in high‑volume, fast‑paced environments.
• Experience managing large annual media budgets and multi-market campaigns.
• Strong analytical skills with ability to translate data into actionable optimizations.
• Proven cross‑functional collaboration with Product, Data, Engineering, and Finance teams.
• Experience with non‑English markets is a plus.

Responsibilities

• Own paid search acquisition strategy and testing across Google, Microsoft, and Apple Search Ads.
• Manage budgets, bids, and audience structures to hit KPI targets.
• Own global channel performance and optimize campaigns for new users and subscriptions.
• Lead reporting and build dashboards to surface insights and inform growth decisions.
• Collaborate with Creative, Lifecycle, Data Science, and Engineering teams to close data gaps.

Skills

SEM management

Budget management

Data analysis

A/B testing

Cross-functional collab

AI tooling

Excel

SQL

Communication

Tools

Google Ads

Microsoft Advertising

Apple Search Ads

Bulk Editor

Offline Editor

Job description

• Suno's paid search program spans every international market we operate in, and it needs someone who can bring both rigor and range to its management
• As our SEM Manager, you'll own paid search acquisition strategy, signaling, and testing across Google, Bing, and Apple Search Ads while joining our Growth Marketing team at a time when speed and exploration is key
• You'll work closely with our SEM Lead, Paid Social, Data Science, Finance, and Creative teams to scale enterprise-level accounts with the depth of nuance and structure it requires
• You are responsible for identifying growth opportunities and driving efficiency across one of Suno's key acquisition channels
• Manage SEM suite: Scope spans a full array of networks from Google Ads, Microsoft Advertising, Apple Search Ads, and beyond. Manage budgets, bids, and audience strategy/structure to consistently drive towards our KPI targets
• Own Channel Performance Globally: Optimize campaigns driving new users, subscriptions, and team acquisition KPIs across web and app surfaces in multiple geographic markets with nuance and attention
• Drive KPIs using the full scope of campaign types: Meet users where they are and optimize funnel from first impression to subscription. Understand audience overlap and cross-channel pollination to maximize impact not just of your directly managed campaigns, but the overall effectiveness of a market or initiative
• Own analysis and reporting: Proactively dig into campaign performance and anomalies to diagnose trends and deliver actionable insights to the growth team
• Build your own tools: Leverage AI, internal tools, and data pipelines to remove blockers in your day-to-day. When something is broken or a desired dashboard doesn’t exist, try building the functionality yourself first rather than waiting for sprint backlogs from other teams
• Collaborate Cross-functionally: Share copy/keyword insights back and forth with the Creative and Lifecycle teams. Solve data gaps with the Engineering team. Answer the impregnable questions with the Data science team
• Own Channel partner relationship: own the relationship with channel reps, including beta access, product roadmap input, billing, and spend reconciliation
• Develop Testing Roadmap: Leverage industry, partner, and personal knowledge to identify the areas of deficiency or untapped potential. Always aware of the latest platform betas and which are useful/irrelevant. Not afraid of learning phases or testing entirely new directions in campaign structure

Benefits

• Retirement Match: Suno offers a Traditional 401(k) plan and Roth 401(k) plan with a 3% Safe Harbor company match.
• Medical, Dental & Vision: We offer competitive medical, dental, vision insurance for employees and dependents.
• Commuter Benefit: Generous monthly stipend for commuting expenses.
• Lunch Program: Suno offers free lunch 5 days a week in each of our office locations.
• Time Off: Suno employees are provided with unlimited paid time off as well as unlimited sick days + 11 company holidays.
• Creative Education Stipend: Annual reimbursements for creative education and development.
• Parental Leave: 16 weeks of fully paid parental leave to both birthing and non-birthing parents.

This role is designed for someone with high accountability, desire for ownership, and has proven effectiveness at-scaleYou’ve managed +$20M annual budgets with a deep comfort in digging through large data sets, managing bid/budgets globally, creative testing, and executing for alpha via recurring optimizationsComfort using Claude (including Claude Code) or similar AI tools to speed up and sharpen day-to-day workComposure when working through complex datasets or ambiguous problemsHands-on expertise with Bulk & Offline Editors for large-scale account managementTrack record across reporting, bid management, and test planningA collaborative instinct where you lean on teammates for context and support rather than guessingNice to have: High proficiency in Excel; SQL is a plusInternational campaign management experience - specifically in non-english marketsComfort operating with goal ambiguity, and the ability to explain SEM auction and trend nuance clearly and concisely to other teams4+ years of experience in SEM / paid searchDeep platform expertise and understanding of conversion tracking, attribution, and cross-channel overlapStrong cross-functional collaborator, especially with Data and Engineering partnersExperience with UAC dynamics/nuance with understanding of MMPs for attribution modeling/trackingExperience managing large media budgets, with examples to shareBackground in highly competitive industries