Senior Salesforce Marketing Cloud Engineer

pacificlife; United States; On-site; USD 152,000 - 186,000; Full time

Job summary

Pacific Life in Newport Beach, CA is seeking a Senior Salesforce Marketing Cloud Engineer to lead the architecture, design, development, and optimization of Marketing Cloud solutions. You will partner with marketing leadership and data analysts to shape engagement strategies and the Marketing Cloud roadmap.

Responsibilities include building scalable customer journeys, segmentation, and automation; integrating Marketing Cloud with Salesforce CRM, Data Cloud, and enterprise data platforms;

Qualifications

• 7+ years hands-on Salesforce Marketing Cloud experience.
• Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, and Contact Builder.
• Strong SQL development skills for complex audience creation and data management.
• Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
• Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
• Strong understanding of data architecture, integration patterns, and customer identity management.
• Exceptional communication skills with the ability to engage both senior business leaders and highly technical engineering teams.
• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM

Responsibilities

• Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
• Serve as a trusted advisor to marketing leadership and business stakeholders, helping shape customer engagement strategies and technology roadmaps.
• Design and implement sophisticated customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
• Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
• Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
• Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.
• Evaluate emerging Salesforce technologies and recommend innovative solutions that improve customer engagement and operational efficiency.
• Mentor developers, administrators, and technical team members while helping establish platform excellence across the organization.

Skills

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

SQL development

AMPscript

SSJS

Marketing Cloud APIs

CloudPages

Data integration

Job description

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate - pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future - including your own. Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience.

We're actively seeking a talented S enior S alesforce Marketing Cloud Engineer working in our Newport Beach, CA office . Relocation assistance may be provided.

You will fill a new role on the Salesforce Center of Excellence team, working closely with marketing leadership and business stakeholders. This role will actively engage with strategic marketing managers, data analysts, and other members of the Salesforce Center of Excellence to shape customer engagement strategy and guide the Marketing Cloud roadmap.

How you'll help move us forward:

• Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
• Serve as a trusted advisor to marketing leadership and business stakeholders, helping shape customer engagement strategies and technology roadmaps.
• Design and implement sophisticated customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
• Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
• Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
• Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.
• Evaluate emerging Salesforce technologies and recommend innovative solutions that improve customer engagement and operational efficiency.
• Mentor developers, administrators, and technical team members while helping establish platform excellence across the organization.

The experience you will bring:

• 7+ years of hands-on Salesforce Marketing Cloud experience.
• Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
• Strong SQL development skills for complex audience creation and data management.
• Experience with AMPscript , Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages , and automation development and troubleshooting.
• Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
• Strong understanding of data architecture, integration patterns, and customer identity management.
• Exceptional communication skills with the ability to engage both senior business leaders and highly technical engineering teams.
• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM

What will make you stand out:

• 10+ years of CRM, marketing technology, or related platform experience
• Salesforce Data Cloud implementation experience.
• Experience integrating Marketing Cloud with: Salesforce Sales Cloud , Service Cloud , Data Cloud , Snowflake , MuleSoft or other integration platforms
• Salesforce Marketing Cloud Consultant and/or Developer certifications
• Experience leading platform modernization or digital transformation initiatives.
• Experience in financial services, insurance, or other regulated industries with complex compliance requirements

You can be who you are.

People come first here . We're committed to an inclusive workforce. Learn more about how we create a welcoming work environment at www.pacificlife.com . What's life like at Pacific Life? Visit Instagram.com/ lifeatpacificlife .

#LI-KP1

Base Pay Range:

The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

$152,370.00 - $186,230.00

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got

Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

Generous paid time off options including: Paid