Senior Sales Manager - Veterinary

Cherry Technologies, Inc.; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Cherry Technologies, Inc. is seeking a Senior Sales Manager to lead a veterinary-focused account executive team.

You will drive revenue growth, coach reps, and own pipeline health while advancing go-to-market strategy in a remote setting with occasional on-site events. The role requires scaling outbound efforts, improving funnel conversion, and developing a high-performance sales culture that aligns with Cherry’s values.

Qualifications

• Proven top 10% performer in an individual contributor sales role, with SMB or complex sales experience.
• 1-2+ years of experience as a Manager in SMB preferred
• Ability to lead from the front during change, ambiguity, or performance pressure
• Strong deal strategist with experience managing longer sales cycles and multiple stakeholders
• Ownership mindset with proactive problem-solving
• High energy, competitive drive, and ability to motivate a remote team
• Experience recruiting, mentoring, and elevating top sales talent
• Alignment with Cherry’s core values: Practice Obsessed, Be An Owner, Seek Truth Through Facts, Celebrate Excellence
• Willingness to be measured and compensated based on team performance
• Advanced experience in prospecting, lead-generation, and selling processes (SPIN, Challenger, MEDDICC)
• Excellent written, verbal, and technical communication skills
• Independent worker, self-starter in a remote environment
• Willingness to thrive in a dynamic, competitive environment

Responsibilities

• Recruit, hire, and develop a high-performing team of 8–12 capable of navigating complex, multi-stakeholder deals
• Source and close top talent, raising the bar with each hire
• Lead structured onboarding to ramp reps on sales cycles and value-based selling
• Coach reps on calls, deal strategy, and pipeline to elevate performance
• Guide reps on complex deal navigation and executive-level conversations
• Operationalize methodologies (Challenger, MEDDICC, GAP) in SMB context
• Run weekly 1:1s focused on pipeline quality and closing strategy
• Engage in key deals to support negotiation and closing
• Build a culture of accountability and continuous improvement
• Own team performance against pipeline, conversion, and revenue targets
• Maintain accurate forecasting and disciplined pipeline management
• Improve win rates and multi-threading across accounts
• Ensure high standards through performance management
• Drive revenue targets and lifecycle handoffs across teams
• Set quotas, KPIs, and operating rhythms aligned to sales motions
• Collaborate with Ops, Marketing, and RevOps to improve lead quality and routing
• Partner with onboarding and CS for long-term customer value
• Identify initiatives to shorten cycles and increase deal size
• Forecast accurately and provide visibility into risks and opportunities
• Lead by example with ownership and action-oriented behavior

Skills

Team leadership

Sales coaching

Deal strategy

MEDDICC

Challenger

SPIN Selling

Forecasting

Recruiting

Remote leadership

Cross-functional collaboration

Tools

CRM systems

Job description

Senior Sales Manager - Veterinary

About Cherry

Started in 2019, Cherry is an extremely fast growing FinTech that has built the simplest, fastest, and most inclusive Buy Now, Pay Later solution for medical practices such as dentists, medical aesthetics, veterinarians etc.

Cherry enables medical practices to treat more patients by making their services more financially accessible.

Cherry was founded and is led by Stanford entrepreneurs with a previous successful exit and backed by an all-star lineup of investors such as Kleiner Perkins and DCM.

About the Role

We are seeking a strategic and results-oriented Senior Sales Sales Manager to lead a team of Account Executives responsible for driving revenue growth across our Veterinary segment. In this role, you will be accountable for team performance, pipeline health, and execution against key sales metrics.

You will play a critical role in scaling our go-to-market strategy by strengthening outbound efforts, improving conversion across the funnel, and developing a high-performing sales culture. This position offers the opportunity to directly influence revenue outcomes while coaching and developing top sales talent within a rapidly growing organization.

Your sales team will consist of Account Executives that will be accountable for bringing in new business within the assigned vertical, ensuring those businesses experience success in the first 60 days of partnering with us, and collaborating with our onboarding, customer success, and sales operations teams.

The position will be remote, with occasional travel required for on-site sales pitches, team building events, and sales events.

Responsibilities

Hiring & Team Build

• Recruit, hire, and develop a high-performing team of 8-12 capable of navigating complex, multi-stakeholder deals

• Actively source and close top talent, raising the bar with each hire

• Lead structured onboarding to ramp reps on sales cycles, deal strategy, and value-based selling

Team Development & Coaching

• Operate as a true sales coach—reviewing calls, deal strategy, and pipeline in detail to elevate rep performance

• Coach reps on complex deal navigation, stakeholder mapping, and executive-level conversations

• Reinforce and operationalize proven methodologies (e.g., Challenger, MEDDICC, GAP) in a SMB context

• Run weekly 1:1s focused on pipeline quality, deal progression, and closing strategy

• Actively engage in key deals to support negotiation, positioning, and closing efforts

• Build a culture of accountability, continuous improvement, and winning

Sales Performance & Execution

• Own team performance against pipeline generation, conversion rates, average deal size, and revenue targets

• Drive disciplined pipeline management, ensuring accurate forecasting and consistent deal progression

• Elevate win rates by improving qualification, deal strategy, and multi-threading across accounts

• Hold the team accountable to high standards through performance management and clear expectations

• Maintain full accountability for monthly, quarterly, and annual revenue targets

Leadership & Strategic Impact

• Set clear quotas, KPIs, and operating rhythms aligned to sales motions

• Partner with Sales Ops, Marketing, and RevOps to improve lead quality, routing, and conversion across the funnel

• Collaborate cross-functionally with onboarding and customer success to ensure strong handoffs and long-term customer value

• Identify and implement initiatives that improve sales efficiency, shorten sales cycles, and increase deal size

• Forecast accurately and consistently, providing visibility into risks and opportunities

• Lead by example—operating with ownership, accountability, and a bias toward action

Qualifications

• Proven top 10% performer in an individual contributor sales role, with success in SMB or complex sales environments

• 1-2+ years of experience as a Manager in SMB preferred

• Demonstrated ability to lead from the front—especially during periods of change, ambiguity, or performance pressure

• Strong deal strategist with experience managing longer sales cycles and multiple stakeholders

• Track record of proactive ownership—bringing solutions, not problems

• High energy, competitive drive, and the ability to motivate and inspire a team

• Experience helping recruit, mentor, and elevate top talent

• Alignment with Cherry’s core values: Practice Obsessed, Be An Owner, Seek Truth Through Facts, and Celebrate Excellence

• Willingness to be measured and compensated based on team performance

• Advanced experience in prospecting, lead-generation, and implementation of selling processes/methodologies, such as SPIN Selling, the Challenger Sale, MEDDICC, or others

• Exceptional written, verbal, and technical communication skills

• Independent worker, self starter, and proven ability to exceed expectations in a remote work environment

• Willingness to work at a dynamic, ever-changing environment filled with friendly competition where high performance is directly rewarded

Cherry provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.