Senior Sales Manager (Target)

Frida; Minneapolis (MN); Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k with company match

Paid time off

Parental leave

Dog-friendly office

Learning & development

Team events

Job summary

Frida is seeking a Senior Sales Manager to lead retailer accounts and strengthen relationships while driving Frida’s business forward. The role focuses on managing Target and other key retailers, with omni‑channel launch oversight and cross‑functional collaboration.

You will partner with the Sr. Director of Sales and collaborate with Operations, Digital, and Marketing teams to deliver actionable insights, negotiate plans, and maintain up‑to‑date PDPs.

Qualifications

• Bachelor’s Degree in Business or Marketing required.
• Experience with national retailer platforms (Partners Online, Retail Link, Stibo).
• 4+ years in sales; CP G or retail experience preferred.
• Proficient knowledge of Microsoft Office, including Excel and PowerPoint.
• Excellent written and verbal communication.
• Ability to thrive in a fast-paced environment with shifting priorities.
• Self-starter who can work independently and collaboratively.

Responsibilities

• Partner with the Sr. Director of Sales to manage the Target business and key retail account relationships.
• Develop retailer-specific reporting delivering insights on Sales, Share, Competition, Inventory, and Retailer P&L.
• Manage retailer pipeline and communicate changes to sales, planning, and marketing teams.
• Coordinate with Operations to provide retailer updates (ship dates, pricing) and update the retailer pipeline.
• Own new item setup to ensure omni-channel launches succeed.
• Collaborate with Digital Team to keep retailer PDPs up to date and share online competitive insights.
• Lead ISM/Display planning and execution with retailers, vendors, and internal teams.
• Assist with annual Retailer negotiation planning.
• Prepare weekly executive retailer recap reports with peers.

Skills

Sales experience

CPG/retail knowledge

MS Excel

Written and verbal communication

Education

Bachelor’s degree in Business or Marketing

Tools

Excel

PowerPoint

Job description

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Senior Sales Manager to join our Sales Team and focus on managing retailer accounts and relationships as well as assisting the team overall to drive the Frida business forward. The Senior Sales Manager will be driven to achieve success, detail-oriented, and a collaborative partner. This is a remote role, but must be located in Minneapolis, MN.

Core Responsibilities:

• Partner with the Sr. Director of Sales to manage the Target business and key retail account relationship
• Develop retailer specific reporting that delivers actionable insights related to Sales, Share, Competition, Inventory, and Retailer P&L
• Management of retailer pipeline - ensuring future distribution changes (new items, expansions, swaps, deletions) are communicated to sales, planning, and marketing teams
• Work directly with Operations team to provide retailer updates (changes to ship to trade dates, revisions, pricing, etc.) and update the retailer pipeline accordingly
• Own new item set up to ensure retailers have everything needed for a successful omni-channel launch
• Partner with Digital Team to keep retailer PDPs up to date, and provide insights back into internal teams on competitive online presence
• Lead ISM/Display planning and execution by coordinating between retailers, external vendors, and internal design/marketing teams
• Assist with annual Retailer negotiation planning process
• Partner with peer Senior Sales Manager and Director of Sales to create weekly internal executive-level retailer recaps

What You Will Need

• Bachelor’s Degree in Business or Marketing
• Experience with national retailer platforms, ie Partners Online, Retail Link, Stibo
• 4+ years experience in sales related field; CPG or retail experience is highly preferred
• Proficient knowledge of Microsoft Office, including Excel, and PowerPoint
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multitasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
  • Comprehensive medical, vision, and dental plan options
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
  • FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.