Senior Sales Executive-Ad Solutions

Liberty Latin America; San Juan (PR); On-site; USD 70,000 - 110,000; Full time

Job summary

Liberty Puerto Rico is seeking a Senior Sales Executive to contact ad agencies, follow up with clients, and explore new opportunities with direct advertisers across our available cable networks and advertising products.

The role requires achieving sales and profitability goals, maintaining client relationships, and expanding Liberty’s share through proactive prospecting and strong negotiation skills.

Qualifications

• 3-6 years of media sales experience including radio, newspaper, TV & related media.
• Bachelor's degree in Marketing/Advertising preferred.
• Fully bilingual in Spanish and English.

Responsibilities

• Contact assigned ad agencies to follow up with clients and pursue new direct advertisers.
• Achieve sales and profitability goals and build strong client relationships.
• Negotiate proactively with knowledgeable closing ratios and present compelling proposals.
• Maintain and grow relationships with agencies to increase Liberty Latin America's sales share.
• Prospect new agencies and opportunities to build a solid client base.

Skills

Prospecting

Cold calling

Presentation skills

Bilingual English/Spanish

Media sales

Industry knowledge

Microsoft Office

Travel willingness

Education

Bachelor's degree in Marketing/Advertising

Tools

Microsoft Office

Job description

As a Senior Sales Executive will contact assigned Ad Agencies to follow up with clients as well as to look into new opportunities of direct advertisers to offer local advertising throughout our available cable television networks or other advertising product offerings and special programming. Is responsible for achieving sales and/or profitability goals, build and maintain relationship and engagement with actual and new clients.

How can you add value?

• Able to handle a budget of millions of dollars.
• Be knowledgeable or develop extensively the direct sales market following direct sales strategies and the direct sales internal plan presented since October 2018 and implemented in February 2019.
• Be able to negotiate proactively and with knowledgeable to be able to complete sales process, not only providing proposals, but also with reasonable closing ratios, based on the guides and budget plans, as established by the local manager.
• Meet or exceeds established quotas, both direct and agencies, as described in the commission structure and guides and procedures of the Media Sales.
• Concentrate responsibilities on prospecting new sales using positive direct sales strategies to attain personal visits to present sales
• Maintain, secure and protect relationship of the list of agencies assigned, looking to any opportunity of growing Liberty’s sales share.
• Increase revenue of existing customers by establishing excellent business relationships.
• Perform constant and extensive opportunities of new agencies’prospects to have a solid base list to develop into new sales.
• Constant proactive strategy of prospecting and developing new clients.
• Complete and constant Knowledge and acquainted with proposal rates & programming being offered.
• Demonstrate and ensure compliance with Liberty Latin America Privacy Policy, the Customer First Philosophy, all Liberty Latin America policies, and procedures including the Code of Conduct and Liberty safety standards and procedures.
• Other functions may be assigned.

What's the role?

As a Senior Sales Executive will contact assigned Ad Agencies to follow up with clients as well as to look into new opportunities of direct advertisers to offer local advertising throughout our available cable television networks or other advertising product offerings and special programming. Is responsible for achieving sales and/or profitability goals, build and maintain relationship and engagement with actual and new clients.

How can you add value?

• Able to handle a budget of millions of dollars.
• Be knowledgeable or develop extensively the direct sales market following direct sales strategies and the direct sales internal plan presented since October 2018 and implemented in February 2019.
• Be able to negotiate proactively and with knowledgeable to be able to complete sales process, not only providing proposals, but also with reasonable closing ratios, based on the guides and budget plans, as established by the local manager.
• Meet or exceeds established quotas, both direct and agencies, as described in the commission structure and guides and procedures of the Media Sales.
• Concentrate responsibilities on prospecting new sales using positive direct sales strategies to attain personal visits to present sales
• Maintain, secure and protect relationship of the list of agencies assigned, looking to any opportunity of growing Liberty’s sales share.
• Increase revenue of existing customers by establishing excellent business relationships.
• Perform constant and extensive opportunities of new agencies’prospects to have a solid base list to develop into new sales.
• Constant proactive strategy of prospecting and developing new clients.
• Complete and constant Knowledge and acquainted with proposal rates & programming being offered.
• Demonstrate and ensure compliance with Liberty Latin America Privacy Policy, the Customer First Philosophy, all Liberty Latin America policies, and procedures including the Code of Conduct and Liberty safety standards and procedures.
• Other functions may be assigned.

What do you need?

Education and/or Experience:

Bachelor's degree (B. A.). Marketing and/or Advertising preferred.

3-6 years of media sales experience including radio, newspaper, TV & other related media.

Other Qualifications:

• Full knowledgeable of Media Metrics such CPM rates and shares.
• Fully Bilingual (Spanish and English).
• Good prospecting and cold calling skills.
• Knowledgeable within broadcast television and cable industry and media related sales including newspapers and radio.
• Comprehensive product and market knowledge.
• Strive to work efficiently in a team oriented, high demand, fast paced and dynamic environment.
• Ability to prioritize multiple tasks at a time.
• Excellent written and verbal communications and positive interpersonal skills.
• Ability and willingness to travel.
• Outstanding presentation abilities.
• Computer-literate (Microsoft Office).
• Valid Chauffer license and valid car insurance coverage.

Liberty Puerto Rico provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship, age, marital status, social status, sexual orientation, gender identity, protected veteran, military service obligation, disability status, genetic information, political affiliation, and being or being perceived as a victim of domestic violence, sexual assault, or stalking. In addition to federal law requirements, Liberty aligns with applicable local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Assessment, background check and drug test will be required to be a successful candidate.

If you believe you have been discriminated against you may notify the Equal Employment Opportunity Commission, the Federal Communications Commission, or other appropriate agency.