Senior Sales Executive

Martindale-Avvo; Tacoma (WA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Uncapped commission with OTE $130-160K

3 weeks paid vacation

Medical, dental, and vision insurance

401(k) plan with a company match

Dog-friendly office

Job summary

A leading digital marketing company in Tacoma is seeking a high-performing Senior Account Executive to join its Acquisition Sales organization. This role focuses on acquiring new law firm clients through tailored presentations and consultative selling techniques. The ideal candidate will have over 5 years in B2B sales, a strong track record of exceeding quotas, and experience with tools like Salesforce. Benefits include an uncapped commission, paid vacation, and comprehensive insurance options.

Qualifications

• 5+ years of B2B inside sales experience with proven track record.
• Strong consultative selling skills with ability to articulate ROI.
• Technical proficiency in Salesforce and other sales tools.

Responsibilities

• Drive new business acquisition through prospecting and solution presentations.
• Own the full sales cycle: prospecting to closing.
• Leverage data-driven insights to target opportunities.

Skills

B2B inside sales experience

Consultative selling skills

Pipeline management

Fluency in Salesforce

Excellent communication skills

Tools

Salesforce

Outreach

Google Suite

Job description

Martindale-Avvo is seeking a high-performing Senior Account Executive (SAE) to join our Acquisition Sales organization. This role is designed for experienced sales professionals who excel at consultative, ROI-driven selling in a fast-paced, competitive environment. As an SAE, you’ll be responsible for acquiring new law firm clients, positioning Martindale-Avvo’s suite of digital marketing solutions, and consistently exceeding revenue goals while modeling best-in-class sales execution.

The legal industry is evolving rapidly, and attorneys are looking for trusted partners to help them compete in an increasingly digital-first market. Our Senior Account Executives are at the forefront of this transformation – helping law firms expand visibility, win new clients, and measure ROI through Martindale-Avvo’s marketing and advertising solutions.

What You’ll Do

• Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations.
• Lead with ROI and consultative value: position Martindale-Avvo’s advertising, websites, and digital marketing products in a way that connects to firm-specific growth goals.
• Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing.
• Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce.
• Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes.
• Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds.
• Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives.
• Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience.

What You Bring

• Preferred 5+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota.
• Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations.
• Demonstrated ability to manage a short-to-medium sales cycle (2–6 weeks) while maintaining high activity levels.
• Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up.
• Technical proficiency:
• Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making.
• Strong working knowledge of Outreach or other sales engagement tools.
• Comfort with Google Suite and other productivity platforms.
• Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up.
• High resilience and growth mindset - competitive, coachable, and committed to continuous improvement.
• Background in digital marketing, SaaS, or SMB marketplaces preferred.
• Uncapped commission with OTE $130-160K for top performers
• 3 weeks paid vacation, sick days, paid holidays, and sick leave (where applicable)
• Medical, dental, vision, and life insurance benefits
• 401(k) plan with a company match
• Accessible leadership team and transparent career growth paths
• Recognition programs, performance incentives, and professional development opportunities
• Dog-friendly office (Seattle), company-paid ORCA card, and free in-office snacks

About Internet Brands

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.

For more information, please visit www.internetbrands.com.

Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra