Senior Sales Engineer

Alpaca; Salt Lake City (UT); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Stock options

Health benefits

Home-office stipend

Brex card stipend

Job summary

Alpaca is seeking a Sr. Sales Engineer to be the technical bridge for our enterprise partners. You will translate complex API capabilities into business value, drive pre‑sales discussions, and guide integrations from discovery through onboarding.

You'll collaborate with Sales, Solutions, and Engineering teams across regions, own technical demos, respond to security questionnaires, and help regulators and partners align with Alpaca's platform. Travel as needed.

Qualifications

• Experience supporting enterprise / B2B customers in a technical, sales engineering, or solutions engineering role (typically 5+ years)
• Strong understanding of REST APIs, SDKs, and software integration workflows; hands-on experience with APIs, WebSockets, Postman, Grafana, and JSON.
• Able to translate complex technical concepts into simple, understandable terms.
• Self-starter who thrives in a startup environment, manages multiple assignments simultaneously, works independently, and drives projects to completion with close attention to detail.

Responsibilities

• Provide technical sales support and relationship management for enterprise customers, acting as a trusted technical advisor throughout the partner lifecycle.
• Partner with Sales and Solutions teams on pre-sales technical discussions, solution design, API consultations, and present product/technical use cases to clients.
• Guide new enterprise customers through API integration, implementation, and onboarding.
• Translate customer requirements into clear specifications for Alpaca's engineering team and contribute to product improvements.
• Own technical sales engagements end-to-end: discovery, validation, RFPs, security questionnaires, and demos.
• Create sales support materials and documentation for new features and products.
• Coordinate with regulators, vendors, and partners to relay requirements to global teams.
• Travel as needed to support customers and partners.

Skills

Enterprise experience

Sales engineering

Solutions engineering

APIs

REST APIs

SDKs

WebSockets

Postman

Grafana

JSON

Tools

OpenAPI

ReadMe

Metabase

Job description

Who We Are:

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

Our Team Members:

We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

Your Role:

As a Sr. Sales Engineer for, you will be the go‑to product and technical expert for Alpaca's enterprise partners across. You will bridge technical and business conversations: a customer‑facing engineer with strong API knowledge, experience supporting enterprise customers, and collaborating effectively with our global team. You will support enterprise partners and expand our base of enterprise partners, acting as the technical bridge between local partners, vendors, and regulators and Alpaca's global engineering team.

What you will do:

• Provide technical support and relationship management for existing enterprise customers, acting as a trusted technical advisor throughout the partner lifecycle.
• Partner with the Sales and Solutions teams on pre‑sales technical discussions, solution design, and API consultations, and present compelling product and technical use cases to prospective clients.
• Guide new enterprise customers through API integration, implementation, and onboarding.
• Act as the voice of customers by collaborating with Product and Engineering teams to improve localized experiences; translate complex business and technical requirements into clear specifications for Alpaca's global engineering team.
• Serve as the product and technical subject matter expert, capable of thoroughly understanding and articulating all aspects of the Alpaca platform to diverse audiences and stakeholders.
• Work closely with local compliance and operations teams to understand local and regional product requirements.
• Own technical sales engagement end‑to‑end: discovery calls, solution validation, RFPs, and security questionnaires that win deals; lead demo strategy and execution.
• Create sales support materials and documentation for new features and products, where needed.
• Coordinate with local regulators, vendors, and partners, and relay those requirements to global product and engineering.
• Help customers successfully adopt Alpaca's platform while maintaining a high standard of technical and customer support; travel as needed.
• Stay updated on internal product development timelines and work closely with the product team to test and roll out new features to partners.

What we look for (Must‑Haves):

• Experience supporting enterprise / B2B customers in a technical, sales engineering, or solutions engineering role (typically 5+ years), ideally at API or SaaS‑first companies.
• Strong understanding of REST APIs, SDKs, and software integration workflows; hands‑on experience with APIs, WebSockets, Postman, Grafana, and JSON.
• Able to translate complex technical concepts into simple, understandable terms.
• Self‑starter who thrives in a startup environment, manages multiple assignments simultaneously, works independently, and drives projects to completion with close attention to detail.

Who You Might Be (Nice‑To‑Haves):

• Experience in fintech, capital markets, brokerage, or financial APIs; experience at a Broker‑Dealer or securities firms.
• Knowledge of brokerage, post‑trade, and settlement operations, as well as regulatory context.
• Closing enterprise deals alongside Account Executives.
• US securities qualifications (e.g., SIE and/or Series 7).
• Familiarity with Metabase.
• Experience working with the FIX protocol.
• Experience working with OpenAPI, ReadMe, and documentation.
• Excited to learn more about the securities industry.
• Spanish or Portuguese

How We Take Care of You:

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home‑Office Setup: One‑time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.