Senior Sales Enablement Data & AI Analyst

GAF; United States; On-site; USD 92,000 - 127,000; Full time

Benefits offered by this job

Health insurance

Family-building benefits

401K with match

Wellness program

Financial coaching

Referral program

Product rebates

Tuition reimbursement

Employee Resource Groups

Job summary

GAF is seeking a Sales & AI Data Analyst to bridge raw sales data, market intel, and AI capabilities into actionable insights for field sales. You’ll blend forecasting, territory planning, and compensation modeling with predictive tools to streamline processes and drive revenue growth.

The role partners with Sales Leadership, Sales Operations, IT, Marketing, and Finance to monitor data quality, build dashboards, and automate pipelines while translating trends into targeted enablement strategies.

Qualifications

• Bachelor’s degree or equivalent experience in analytics or business.
• 3–5+ years in Sales Analytics, BI, Revenue Ops, or Data Science.
• Deep Salesforce reporting, dashboards, data architecture, CRM metrics.
• Proficient in Tableau or Salesforce CRM Analytics.
• Advanced Excel/Google Sheets, SQL, and statistical modeling.

Responsibilities

• Convert data into actionable insights for sales leadership.
• Analyze pipeline velocity, conversion rates, and market trends.
• Support territory planning, quota setting, and compensation modeling.
• Deliver ad hoc performance reporting for executives.
• Collaborate with IT to deploy AI tools and automation.

Skills

Sales analytics

Excel/Google Sheets

SQL

Data modeling

Stakeholder communication

Education

Bachelor’s Degree

GED

Tools

Tableau

Salesforce CRM Analytics

Sales Cloud reporting

Python/R

Alteryx/Snowflake

Job description

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Job Summary Reporting to the Director of Sales Enablement, the Sales & AI Data Analyst is a strategic analytics partner responsible for bridging raw sales data, market intelligence, and cutting-edge AI capabilities into actionable insights for the field sales organization. This role goes beyond strategic reporting. By combining classical sales analysis (forecasting, territory planning, compensation modeling) with predictive AI tools and machine learning workflows (e.g., Salesforce Agentforce), this individual will streamline sales processes, reduce field friction, and help drive predictive revenue growth across our sales organization.

Essential Duties

Advanced Sales Analytics & Business Insights

• Convert lead, pipeline, and customer usage data into high-impact, actionable insights that enable our Sales and Sales leadership teams to make data-driven decisions.
• Analyze sales pipeline velocity, historical conversion rates, and broader market trends to feed accuracy into demand planning and revenue forecasting.
• Provide comprehensive data modeling to support Area & Regional Sales Planning, quota setting, and Sales Compensation Planning.
• Design, maintain, and deliver ad hoc customer, contractor, and trade partner performance reporting for executive and field leadership.

AI, Predictive Modeling & Process Automation

• Partner with IT to leverage AI tools (e.g., Salesforce AI/Agentforce, predictive analytics models) to improve lead scoring, churn prediction, and opportunity prioritization.
• Identify manual reporting bottlenecks and automate data pipelines to maximize selling time for frontline TMs.
• Translate data trends (e.g., tool usage, program adoption, skill gaps) into targeted enablement interventions and sales playbooks.

Data Hygiene & Stakeholder Collaboration

• Establish monitoring metrics to ensure high data quality, accurate CRM inputs, and consistent reporting hygiene across sales territories.
• Serve as the primary analytical liaison between Sales Leadership, Sales Operations, Marketing, IT, and Finance.

Qualifications Required

• Bachelor’s Degree: Bachelor’s degree or equivalent related work experience.
• H.S. Diploma or General Education Degree (GED): required.
• 3-5+ years of professional experience in Sales Analytics, Business Intelligence, Revenue Operations, or Data Science.
• Deep expertise with Salesforce / Sales Cloud reporting, dashboards, data architecture, and CRM metrics.
• Advanced hands-on proficiency with Business Intelligence tools such as Tableau or Salesforce CRM Analytics.
• Expert-level skills in Excel/Google Sheets, SQL, and statistical data modeling for sales forecasting and compensation scenarios.
• Exceptional ability to translate complex datasets into clear, simplified visual stories and actionable recommendations for non-technical stakeholders.
• A "Listen First" mindset - actively seeking to understand field friction before building analytical solutions.
• Ability to juggle complex long-term projects alongside fast-turnaround ad-hoc field requests.

Qualifications Preferred

• Experience in a B2B manufacturing, building materials, or distribution environment.
• Hands-on experience or familiarity with predictive modeling, prompt engineering, generative AI tools, or Salesforce AI applications such as Agentforce and/or Einstein Analytics.
• Familiarity with Python/R or data transformation tools (such as Alteryx and/or Snowflake) to automate routine data feeds.
• Prior experience supporting multi-tiered sales structures - Manufacturers selling through contractor, distributor, or trade channels.

Travel Requirements

Travel Requirements: 15%

Pay Transparency

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications. Base Salary Range: $92,000-$126,500.

Benefits

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• We’re committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

Accommodations and Legal Compliance

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity on the basis of each candidate's qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

If you have a disability or special need that requires accommodation, please let us know.

If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

Privacy Notice Applicant Notice

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world. Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors. GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most.