Senior Sales Enablement Analyst

Lineage Logistics; Novi, Detroit (MI, MI); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Lineage Logistics is seeking a Senior Marketing-to-Sales Enablement Analyst who will design, optimize, and govern end-to-end sales processes and own the marketing-to-sales handoff. This hybrid role requires deep Salesforce experience, Pardot/Marketing Cloud administration, and a data-driven mindset to drive pipeline quality, forecast accuracy, and CRM adoption across the global commercial organization.

You will partner with Sales, Marketing, Sales Ops, and Product Management to deliver scalable

Qualifications

• 5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps
• Deep Salesforce experience with focus on integrations between Sales Cloud and Account Engagement (Pardot) or Salesforce Marketing Cloud
• Certification in either Account Engagement (Pardot) or Salesforce Marketing Cloud, along with strong administration experience.
• Proven experience in process optimization and automation
• Strong analytical and problem-solving skills
• Experience translating business needs into technical requirements
• Strong cross-functional collaboration skills
• Proactive and self-directed
• Preferred: Experience in global organizations
• Experience with analytics and reporting tools
• Lean / Continuous Improvement experience

Responsibilities

• Lead design and continuous improvement of end-to-end sales processes (lead to close).
• Partner with the Salesforce team to configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud, including forms, landing pages, lead scoring, campaign tracking, reporting, data sync to Salesforce and lead routing from Marketing into Sales Ops.
• Own the Marketing-to-Sales Ops handoff, ensuring leads move cleanly and efficiently into the sales process.
• Identify inefficiencies and implement scalable process solutions.
• Establish and enforce SOPs and process governance globally.
• Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
• Improve CRM and marketing automation platform usability and next-best-action guidance.
• Ensure stakeholder validation before production releases.
• Drive data integrity, reporting consistency, and KPI standardization.
• Optimize funnel health, pipeline velocity, and forecast accuracy.
• Partner with Marketing on lead flow, scoring, and campaign tracking.
• Design workflow automation to reduce manual effort.
• Lead continuous improvement initiatives and process improvement workshops.
• Support dashboard/reporting evolution and analytics enablement.
• Deliver training and change management support for new processes/tools.
• Provide coaching, guidance, and support to the Senior Sales Enablement Analyst.

Skills

Salesforce expertise

Pardot/Marketing Cloud

Process optimization

Automation

Data analytics

Cross-functional collaboration

Change management

Tools

Salesforce Marketing Cloud

Account Engagement (Pardot)

Job description

Reporting to the Director, Sales Excellence, the Senior Marketing-to-Sales Enablement Analyst plays a critical role in driving sales efficiency, effectiveness, and scalability across the global commercial organization. This hybrid role is responsible for (1) designing, optimizing, and governing end-to-end sale processes and (2) owning the marketing-to-sales operations handoff, ensuring leads move efficiently into the sales process. Additionally, the role will serve as the administrator of Account Engagement (Pardot) or Salesforce Marketing Cloud and act as a bridge between Sales, Marketing, Sales Operations, and Product Management. The analyst will translate business needs and requirements into scalable process improvements, system enhancements, and data-driven insights that enable smarter, more effective selling.

KEY DUTIES AND RESPONSIBILITIES

• Lead design and continuous improvement of end-to-end sales processes (lead to close).
• Partner with the Salesforce team to configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud, including forms, landing pages, lead scoring, campaign tracking, reporting, data sync to Salesforce and lead routing from Marketing into Sales Ops.
• Own the Marketing-to-Sales Ops handoff, ensuring leads move cleanly and efficiently into the sales process.
• Identify inefficiencies and implement scalable process solutions.
• Establish and enforce SOPs and process governance globally.
• Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
• Improve CRM and marketing automation platform usability and next-best-action guidance.
• Ensure stakeholder validation before production releases.
• Drive data integrity, reporting consistency, and KPI standardization.
• Optimize funnel health, pipeline velocity, and forecast accuracy.
• Partner with Marketing on lead flow, scoring, and campaign tracking.
• Design workflow automation to reduce manual effort.
• Lead continuous improvement initiatives and process improvement workshops.
• Support dashboard/reporting evolution and analytics enablement.
• Deliver training and change management support for new processes/tools.
• Provide coaching, guidance, and support to the Senior Sales Enablement Analyst.

ADDITIONAL DUTIES AND RESPONSIBILITIES MINIMUM REQUIREMENTS (KNOWLEDGE, SKILLS, ABILITIES)

• Required: 5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps
• Deep Salesforce experience with a focus on integrations between Sales Cloud and Account Engagement (Pardot) or Salesforce Marketing Cloud
• Certification in either Account Engagement (Pardot) or Salesforce Marketing Cloud, along with strong administration experience.
• Proven experience in process optimization and automation
• Strong analytical and problem-solving skills
• Experience translating business needs into technical requirements
• Strong cross-functional collaboration skills
• Proactive and self-directed
• Preferred: Experience in global organizations
• Experience with analytics and reporting tools
• Lean / Continuous Improvement experience

Success Metrics

• Increased sales productivity
• Improved CRM adoption and user satisfaction
• Improved funnel conversion and pipeline velocity
• Reduced cycle times
• Improved forecast accuracy and data quality
• Timely and high-quality CRM enhancements

Why Lineage?

This is an excellent position to begin your career path within Lineage! Success in this role enables greater responsibilities and promotions! A career at Lineage starts with learning about our business and how each team member plays a part each and every day to satisfy our customers’ requirements. Beyond that, you’ll help us grow and learn on our journey to be the very best employer in our industry. We’ll ask you for your opinion and ensure we do our part to keep you developing and engaged as we grow our business. Working at Lineage is energizing and enjoyable. We value respect and care about our team members. Lineage is an Equal Employment Opportunity Employer and is committed to compliance with all federal, state, and local laws that prohibit workplace discrimination and unlawful harassment and retaliation. Lineage will not discriminate against any applicant on the basis of race, color, age, national origin, religion, physical or mental disability or any other protected status under federal, state and local law.

More vacancies in the Netherlands

At Lineage, we have a shared purpose: We are transforming the food supply chain to eliminate waste and help feed the world. Our shared purpose drives everything we do in all parts of our organization, from the warehouse floor to the corner office. The work we do is noble, and our team members are passionate about the impact they make every day. Working at Lineage is not just a job – it’s an opportunity to innovate and put your mark on how food moves from the farm to dinner tables around the world. As a member of the Lineage Logistics team, you are a critical link in the food supply chain.

Lineage Logistics At Lineage Logistics, helping to feed the world is more than a job – it’s a purpose we live every day. Lineage is one of the world’s leading temperature-controlled logistics companies. Driven by our core values, we’re reimagining the global food supply chain. Lineage helps customers ranging from Fortune 500 companies to small family-owned businesses increase the efficiency and protect the integrity of their temperature-controlled supply chain.

In recognition of the company’s leading innovations, Lineage was recognized as the No 1. Data Science company on Fast Company’s annual list of the World’s Most Innovative Companies in 2019, in addition to ranking 23rd overall in an evaluation of thousands of companies worldwide.

Benefits

• Lineage provides safe, stable, reliable work environments, medical, dental, and basic life and disability insurance benefits, 401k retirement plan, paid time off, annual bonus eligibility, and a minimum of 7 holidays throughout the calendar year.