Senior Sales Director (Atlanta) | Uncapped Commission

Discovery Senior Living; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Discovery Senior Living in Atlanta is seeking a Senior Director of Sales to lead sales operations, strategy, and the community’s journey to occupancy and revenue goals. You will coach the sales team, monitor performance, and ensure a customer-focused process that delivers exceptional experiences for residents and families.

The role requires at least 5 years in senior living sales/marketing with leadership experience in the Atlanta market, strong communication, and CRM proficiency.

Qualifications

• Minimum 5 years of experience in senior living sales/marketing with at least 2 years in a leadership role in the Atlanta market.
• Proven success in achieving occupancy and revenue targets.
• Strong supervisory and coaching skills with ability to manage multiple sales team members.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Provide leadership, coaching, and accountability to the community sales team (Directors of Sales, Sales Associates).
• Execute and ensure compliance with the company’s Sales Playbook and sales systems.
• Achieve community sales targets through oversight of inquiries, tours, conversions, and move-ins.
• Analyze competitive market conditions and develop tactical strategies to maintain a competitive edge.
• Build and maintain referral networks, conduct outreach, and represent the community at professional events.
• Partner with the Executive Director and Regional Sales Leaders on sales strategy, pricing, and tactical plans.
• Evaluate sales performance weekly, coach sales associates, and drive CRM data integrity and reporting.
• Collaborate with executive and regional leadership on competitive analysis, revenue optimization, and NOI contribution.
• Oversee the move-in process, ensuring a smooth transition for residents and families.
• Track KPIs, prepare forecasts, and present performance updates to leadership.

Skills

Sales leadership

CRM systems

Communication

Coaching

Education

Bachelor’s degree in Business Administration/Marketing

Tools

Microsoft Office

Job description

Discovery Senior Living in Atlanta is seeking a Senior Director of Sales to lead sales operations, strategy, and the community’s journey to occupancy and revenue goals. You will coach the sales team, monitor performance, and ensure a customer-focused process that delivers exceptional experiences for residents and families.

The role requires at least 5 years in senior living sales/marketing with leadership experience in the Atlanta market, strong communication, and CRM proficiency.