Senior Retail Media Manager

Fire Department Coffee; Rockford (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

Fire Dept. Coffee is seeking a Senior Retail Media Manager to lead advertising across Walmart Connect, Amazon 1P, and other channels such as Meijer and H-E-B.

The role is hands-on, requiring budget management, campaign construction, and ongoing optimization based on performance data. You will collaborate with ecommerce, sales, marketing, creative, and replenishment teams to align media with promotions, inventory, and product availability.

Qualifications

• 8+ years of hands-on retail media or performance marketing experience.
• Direct Walmart Connect experience is required.
• Experience with Amazon 1P Vendor Central is required.
• Experience building and optimizing sponsored search and display campaigns.
• Experience with DSP or programmatic campaigns.

Responsibilities

• Develop retail media campaign plans and budget recommendations.
• Manage campaigns directly in Walmart Connect and Amazon Ads for the Amazon 1P business.
• Build, launch, monitor, and optimize sponsored search, display, and DSP campaigns.
• Coordinate campaign timing and media support for promotions, new product launches, and retailer programs.
• Create regular performance reporting with clear findings and actions.

Skills

Retail media

Performance marketing

Campaign optimization

Budget management

Analytical skills

Tools

Pacvue

Skai

Perpetua

Job description

Fire Dept. Coffee is a firefighter and veteran-founded coffee company built around great coffee and a commitment to supporting firefighters and first responders. As our retail and ecommerce business grows, we’re bringing more retail media expertise in-house.

About the role

The Senior Retail Media Manager will develop, manage, and optimize advertising campaigns across Walmart Connect, Amazon 1P, and additional retail media channels, including Meijer, and H-E-B.

This is a hands-on role. The manager will set campaign plans, manage significant budgets, build and adjust campaigns in the platforms, and use performance data to improve results. They will work closely with the Director of Ecommerce, sales, marketing, creative, and replenishment teams to align media with business priorities, promotions, content, and product availability.

Responsibilities

• Develop retail media campaign plans and budget recommendations based on business goals, retailer priorities, product performance, and promotional calendars.
• Manage campaigns directly in Walmart Connect and Amazon Ads for the Amazon 1P business.
• Build, launch, monitor, and optimize sponsored search, display, and DSP campaigns.
• Manage retail media activity across Walmart, Amazon, Meijer, H-E-B, Criteo, and other relevant channels.
• Monitor campaign pacing, bids, budgets, sales, ROAS, ACOS, TACoS, new-to-brand performance, and other relevant KPIs.
• Make timely in-platform adjustments to budgets, bids, keywords, audiences, targeting, and campaign structure.
• Create regular performance reporting with clear findings, actions taken, and recommendations.
• Develop and run a test-and-learn plan, including tests of campaign structure, bidding, targeting, audiences, and creative where platform tools allow.
• Use test results and performance trends to improve campaign efficiency and sales over time.
• Coordinate campaign timing and media support for promotions, new product launches, seasonal events, and key retailer programs.
• Work with marketing and creative teams to provide clear briefs and improve assets used in retail media campaigns.
• Stay current on platform changes and retailer media opportunities, including CTV and other emerging formats.
• Create, monitor, and update retail media budgets and keep the Director of Ecommerce informed of budget pacing, performance, risks, and opportunities.

Qualifications

• 8+ years of hands-on retail media or performance marketing experience, preferably with a CPG, food, beverage, or consumer brand.
• Direct Walmart Connect experience is required.
• Experience managing advertising for an Amazon 1P Vendor Central business is required.
• Experience building and optimizing sponsored search and display campaigns.
• Experience with DSP or programmatic campaigns.
• Experience with Criteo and other retail media networks is preferred.
• Experience with Meijer and/or H-E-B media platforms is a plus.
• CTV experience is a plus, but not required.
• Experience managing substantial advertising budgets and making decisions based on performance data.
• Strong analytical skills and working knowledge of ROAS, ACOS, TACoS, incrementality, and retail media measurement.
• Experience with campaign management platforms such as Pacvue, Skai, Perpetua, or similar tools is preferred.
• Strong organization, communication, and cross‑functional collaboration skills.
• Ability to manage campaigns independently and clearly explain the reasoning behind optimization decisions..

What success looks like

• Campaigns are built, managed, and optimized directly in the relevant platforms.
• Retail media budgets are created, monitored, and updated to support business goals.
• Campaigns deliver positive ROAS against agreed targets, with performance reviewed regularly and adjustments made when results fall short.
• Successful campaigns are scaled thoughtfully to grow sales while maintaining efficient returns.
• Walmart Connect and Amazon 1P performance improve over time, and additional retail media channels are managed effectively.
• A practical test-and-learn plan is active, with results informing ongoing optimization.
• Campaign plans account for promotions, product content, and inventory availability.
• Leadership receives clear, regular updates on budget pacing, performance, risks, and opportunities.