Senior Retail Marketing & Partnerships Leader

Tonal; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Tonal seeks a Senior Manager, Retail Marketing & Retail Partnerships to own retail marketing end to end across Tonal's owned and operated stores and partner locations. You will build and lead communications, calendars, and in-store experiences, bridging brand vision with the retail floor.

You will manage corporate and partner relationships, drive channel plans, and own performance reporting to grow incremental revenue across a growing retail footprint.

Qualifications

• 5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role.
• Demonstrated success developing and executing retail marketing programs at scale.
• Experience across owned and partner retail channels.

Responsibilities

• Own the annual and quarterly retail marketing calendar across owned stores and partner locations.
• Set the retail channel plan aligned to sales periods, product launches, and brand moments.
• Provide channel input to creative, messaging, and format requirements before production.
• Partner with Marketing and Growth on geo marketing plans and market-level activation.
• Feed door-level performance and local insights into growth and lifecycle planning.
• Identify growth opportunities across the retail footprint and propose programs.

Skills

Retail marketing

Channel planning

Print production

Marketing analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Salesforce

Job description

Tonal seeks a Senior Manager, Retail Marketing & Retail Partnerships to own retail marketing end to end across Tonal's owned and operated stores and partner locations. You will build and lead communications, calendars, and in-store experiences, bridging brand vision with the retail floor.

You will manage corporate and partner relationships, drive channel plans, and own performance reporting to grow incremental revenue across a growing retail footprint.