Brand Design Lead: Visionary & Hands-On Creative Leader

Kindredventures; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

Tonal is seeking a Creative Lead to define and bring to life the brand across the customer journey. This highly hands-on role blends leadership with personal design execution, guiding a lean team and external partners to deliver distinctive, on-brand work.

You’ll collaborate with Brand Marketing, Growth, Product Marketing, E‑commerce, Content, and more to elevate Tonal’s creative expression. A strong portfolio and ability to mentor a growing team are essential.

Qualifications

• 8+ years of experience in design, art direction, or creative roles for consumer brands or agencies.
• Portfolio demonstrates outstanding visual craft and integrated brand work.
• Player/coach who actively creates and guides others.
• Proficient with design tools and able to take concepts through execution.
• Experience across digital, social, paid media, web, email, retail, and other consumer touchpoints.
• Strong photography, video, motion, typography, and visual storytelling.
• Experience developing integrated campaigns across brand and performance channels.
• Able to translate complex products into simple, human creative.
• Comfortable building processes with lean teams and mentoring designers.
• Collaborative, low ego, and capable of cross-functional collaboration.
• Able to move quickly, handle ambiguity, and balance priorities.

Responsibilities

• Translate brand strategy and insights into compelling creative across the customer journey.
• Set and evolve Tonal’s visual expression for consistency and distinctiveness.
• Concept and design campaigns across channels including paid media, web, email, and retail.
• Lead creative development for campaigns, product launches, and partnerships from concept to execution.
• Establish high creative standards across design, photography, video, motion, and storytelling.
• Evolve visual identity and develop templates to keep work on-brand and scalable.
• Partner with Brand Marketing to turn briefs into engaging ideas that build awareness.
• Collaborate with Growth and agencies to iterate performance creative and strengthen brand.
• Hire, mentor, and develop internal creative capabilities over time.
• Direct external resources and provide clear, constructive feedback to teams.
• Prioritize creative needs with cross-functional partners in a fast-paced environment.

Skills

Creative leadership

Brand direction

Portfolio mastery

Design execution

Digital & social

Photography/Video

Typography & storytelling

Mentoring designers

Lean team building

Cross-functional collaboration

AI tools knowledge

Tools

Adobe Creative Suite

Figma

Job description

Tonal is seeking a Creative Lead to define and bring to life the brand across the customer journey. This highly hands-on role blends leadership with personal design execution, guiding a lean team and external partners to deliver distinctive, on-brand work.

You’ll collaborate with Brand Marketing, Growth, Product Marketing, E‑commerce, Content, and more to elevate Tonal’s creative expression. A strong portfolio and ability to mentor a growing team are essential.