Senior Retail Brand Manager

Apple; Cupertino (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Apple’s Retail Engagement, Marketing and Merchandising (REMM) team seeks an experienced Senior Brand Manager to develop integrated brand plans and strategies across retail channels, driving a best‑in‑class customer experience in Apple Retail spaces.

You will lead campaigns from insights to execution, collaborate with cross‑functional partners, and build strong relationships to ensure cohesive global branding across digital, print, and in‑store experiences.

Qualifications

• 7+ years of experience in consumer marketing with global brands.
• Experience managing integrated consumer marketing campaigns across digital, print and social.
• Track record managing confidential product launch roadmaps.
• Strong analytical skills to identify opportunities and measure impact.

Responsibilities

• Develop integrated brand plans and strategies across retail channels.
• Ensure brand consistency and best-in-class customer experience in retail spaces.
• Collaborate with cross-functional teams to build experiences and campaigns.
• Build relationships with partners and stakeholders across the business.

Skills

Consumer marketing

Global brands

Multi-channel campaigns

Digital, print, social

Campaign analytics

Launch roadmaps

Cross-functional collaboration

Leadership and mentoring

Job description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.

We are seeking an experienced and innovative Senior Brand Manager to join our dynamic team.

In this role you will develop integrated brand plans and strategies, ensuring brand consistency across all retail channels, and driving a best‑in‑class customer experience in our retail spaces.
You will unlock insights to develop successful campaigns, inspire evolution, drive impact and measure effectiveness.
You will collaborate with cross‑functional teams to develop experiences, marketing campaigns, and communication plans.
You will build and maintain strong relationships with partners and stake‑holders across the business.

Minimum Qualifications

7+ years experience in consumer marketing with global brands within a multi‑channel environment
Experience managing integrated consumer marketing campaigns for global brands across different channels including digital, print, and social
Track record managing highly confidential and complex product and launch roadmaps to ensure all teams are building cohesive strategies
Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact

Preferred Qualifications

10+ years experience in consumer marketing with global brands within a multi‑channel environment
Track record of leading strategic conversations with a wide range of people in different fields and across levels
Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns
Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it
Comfort with fast iteration: testing, learning, and responding quickly to changing market signals An encouraging people leader who is able to recruit, empower and develop outstanding talent. A phenomenal teammate who leads from the front and will be the campion for doing what’s right
Skilled in prioritizing multiple, complex, concurrent projects