Senior Retail Brand Manager

Apple Inc.; New York (NY); On-site; USD 150,000 - 280,000; Full time

Job summary

Apple Inc. in New York City seeks an experienced Senior Brand Manager to develop integrated brand plans across retail channels and ensure a best-in-class customer experience in Apple Retail spaces. You will unlock insights, drive campaigns, and measure effectiveness while collaborating with cross-functional teams.

The role emphasizes strategy development, execution across global teams, and building strong stakeholder relationships to deliver cohesive marketing experiences and impactful campaigns.

Qualifications

• 7+ years of consumer marketing experience with global brands in multi-channel environments.
• Experience managing integrated consumer marketing campaigns across digital, print, and social.
• Track record of managing confidential product/launch roadmaps with cohesive strategy.
• Strong analytical skills to identify opportunities and impact.
• 10+ years of consumer marketing experience with global brands in multi-channel environments.
• Experience leading strategic conversations across roles and levels.
• Strategic and creative in solving problems to create memorable experiences.
• Ability to work with large data sets to identify objectives, messages, and moments for campaigns.

Responsibilities

• Develop integrated campaigns from strategy through launch with cross-functional partners.
• Conduct ongoing campaign analysis and optimization to maximize ROI.
• Build relationships with local and global teams for cross-geography collaboration.

Skills

7+ years consumer marketing

Campaigns across digital, print, and—

Product launch roadmaps

Strong analytical skills

10+ years consumer marketing

Strategic leadership

Creative problem solving

Data-driven decisions

People leadership

Prioritizing multiple projects

Job description

New York City, New York, United States Marketing

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.We are seeking an experienced and innovative Senior Brand Manager to join our dynamic team.

Description

In this role you will develop integrated brand plans and strategies, ensuring brand consistency across all retail channels, and driving a best-in-class customer experience in our retail spaces.You will unlock insights to develop successful campaigns, inspire evolution, drive impact and measure effectiveness.You will collaborate with cross-functional teams to develop experiences, marketing campaigns, and communication plans.You will build and maintain strong relationships with partners and stake-holders across the business.

Responsibilities

• Develop integrated campaigns from strategy through launch, collaborating with cross-functional partners to ensure alignment across all key stakeholders
• Conduct ongoing campaign analysis and optimization, measuring performance against KPIs and implementing improvements to maximize ROI
• Build and maintain strong relationships with local and global teams ensuring cross-functional stakeholders have input for seamless campaign execution and continuous learning across geographies

Minimum Qualifications

• 7+ years experience in consumer marketing with global brands within a multi-channel environment
• Experience managing integrated consumer marketing campaigns for global brands across different channels including digital, print, and social
• Track record managing highly confidential and complex product and launch roadmaps to ensure all teams are building cohesive strategies
• Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact

Preferred Qualifications

• 10+ years experience in consumer marketing with global brands within a multi-channel environment
• Track record of leading strategic conversations with a wide range of people in different fields and across levels
• Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns
• Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it
• Comfort with fast iteration: testing, learning, and responding quickly to changing market signals An encouraging people leader who is able to recruit, empower and develop outstanding talent. A phenomenal teammate who leads from the front and will be the campion for doing what’s right
• Skilled in prioritizing multiple, complex, concurrent projects

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.