Senior Research Lead: Insights & Strategy

NielsenIQ; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

NielsenIQ is seeking a Senior Research Manager to own complex custom research programs for leading brands. You will Lead research engagements from study design to final delivery, ensuring rigorous analysis and actionable insights that drive business decisions.

You will partner with Directors and Analysts, manage client communications, design questionnaires, oversee fieldwork, and provide strategic guidance across quantitative and qualitative methods, including longitudinal studies and brand

Qualifications

• Bachelor's degree in Market Research, Business, Marketing, Psychology, Sociology, Statistics, Economics, or a related field.
• Experience leading research engagements from design through delivery is required.
• Strong analytical and storytelling abilities with client management experience.

Responsibilities

• Lead research engagements from kickoff through final delivery.
• Manage fieldwork and data processing to ensure quality.
• Coordinate with Directors, Analysts, and client teams for on-time outcomes.
• Develop study designs, questionnaires, sampling plans, and methodologies.
• Provide strategic guidance on research design to drive actionable insights.
• Translate findings into executive-ready narratives and recommendations.

Skills

SPSS

Education

Bachelor's degree

Tools

SPSS

Job description

NielsenIQ is seeking a Senior Research Manager to own complex custom research programs for leading brands. You will Lead research engagements from study design to final delivery, ensuring rigorous analysis and actionable insights that drive business decisions.

You will partner with Directors and Analysts, manage client communications, design questionnaires, oversee fieldwork, and provide strategic guidance across quantitative and qualitative methods, including longitudinal studies and brand