Senior Research Analyst, Online Communities

Ipsos in US; Troy (MI); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Career development

Generous PTO

Healthcare plans

Wellness benefits

Flexible workplace policy

Collaborative culture

Job summary

Ipsos in the US is seeking a Senior Research Analyst to advance research execution, client deliverables, and strategic project support. This role is ideal for professionals with 1–2 years of market research experience who want to deepen their expertise and broaden their impact.

You will lead project execution, program surveys and online communities, monitor fieldwork, and transform findings into compelling reports and strategic recommendations.

Qualifications

• Bachelor's degree required.
• 1–2 years in market research, consumer insights, or related research.
• Experience managing multiple research projects.
• Strong understanding of qualitative and quantitative methodologies.
• Experience programming and managing online surveys and research communities.
• Competence with technology, AI and learning new software.
• Advanced proficiency in PowerPoint, Excel, and data visualization.

Responsibilities

• Lead Research Project Execution: manage online qualitative and quantitative studies with increasing independence.
• Program, test, launch and oversee surveys and online communities; troubleshoot best practices.
• Monitor fieldwork performance, quotas, sample, data quality; identify risks and communicate updates.
• Transform findings into reports and presentations; summarize themes and insights for strategic recommendations.
• Support client relationships by participating in meetings and aligning with account teams.
• Manage and grow online communities: engagement strategies, content planning, incentives, and health.
• Oversee sample and respondent management; coordinate recruitment and quality initiatives.
• Mentor junior analysts and promote best practices in research and project management.
• Identify opportunities to improve workflows and data quality.

Skills

Project management

Qualitative research

Quantitative research

Survey programming

Online communities

Data visualization

PowerPoint

Excel

AI familiarity

Learning new software

Education

Bachelor's degree

Tools

Survey software

Online survey platforms

Job description

Job Description

As a Senior Research Analyst, you will build upon your foundation in market research and take on greater ownership of research execution, client deliverables, and strategic project support. This role is ideal for research professionals with 1-2 years of market research experience who are ready to deepen their expertise, expand their analytical skills, and play a larger role in helping clients understand their customers and make informed business decisions.

What makes this role important at Ipsos?

As a Senior Research Analyst, you will build upon your foundation in market research and take on greater ownership of research execution, client deliverables, and strategic project support. This role is ideal for research professionals with 1-2 years of market research experience who are ready to deepen their expertise, expand their analytical skills, and play a larger role in helping clients understand their customers and make informed business decisions.

You will work closely with client service teams, research managers, and junior team members to ensure successful project execution while contributing meaningful insights and recommendations. This position offers an opportunity to further develop your project management, analytical, and consulting skills while serving as a trusted resource on research best practices.

What You Can Expect To Be Doing

• Lead Research Project Execution
  • Manage online qualitative and quantitative research studies with increasing independence, ensuring projects are delivered accurately, efficiently, and on schedule from setup through final delivery.
• Serve as a Research Platform Expert
  • Program, test, launch, and oversee surveys, online communities, discussion boards, live chats, and other research activities. Act as a resource for team members by identifying best practices and troubleshooting technical challenges.
• Drive Project Success
  • Monitor fieldwork performance, manage quotas and sample, oversee data quality validation, proactively identify risks, recommend solutions, and communicate project updates to internal stakeholders.
• Support Development of Meaningful Client Deliverables
  • Transform research findings into compelling reports and presentations. Create charts, summarize key themes, identify insights, and contribute to strategic recommendations that help clients make informed decisions.
• Support Client Relationships
  • Participate in client meetings, contribute to project discussions, and collaborate with account teams to ensure client objectives are met throughout the research process.
• Manage and Grow Online Communities
  • Take ownership of community engagement strategies, content planning, participant communications, incentive programs, and overall community health. Recommend improvements to increase member participation and engagement.
• Oversee Sample and Respondent Management
  • Coordinate recruitment efforts, monitor respondent quality initiatives, manage participant databases, and ensure communities maintain healthy and representative member populations.
• Mentor and Support Team Development
  • Provide guidance to Research Analysts by sharing best practices, reviewing work for quality and accuracy, and helping newer team members develop their research and project management skills.
• Continuously Improve Processes
  • Identify opportunities to enhance workflows, increase efficiency, improve data quality, and elevate the client and participant experience

This might be the job for you if you have:

• Bachelor's degree
• At least 1-2 years of market research, consumer insights, customer experience, or related research experience
• Experience managing multiple research projects simultaneously
• Strong understanding of qualitative and quantitative research methodologies
• Experience programming and managing online surveys and research communities
• Competence working with technology, AI and learning new software applications
• Advanced proficiency in PowerPoint, Excel, and data visualization techniques
• Strong analytical, problem-solving, and critical-thinking skills
• Excellent written and verbal communication abilitiesDemonstrated ability to work independently while collaborating effectively across teams
• Strong attention to detail and commitment to delivering high-quality work

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary for this role is $60,000-$75,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s In It For You

At Ipsos you will experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Benefits

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: US - Why Work at Ipsos | US

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed toprovidingequal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from allwalks of lifeto flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line withcodeof best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated againston the basis ofdisability.

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About The Team

The SMX Communities team gives clients real-time access to their consumers via an engaging, social platform. Research activities include quant and qual – and regardless of approach, always encourage proactive, in-depth feedback through asking, listening, discussing, and co-creating.