Senior Relevance Strategist

vaynermedia; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

VaynerMedia is seeking a strategy-focused professional to translate audience insights, media trends, cultural shifts, and data into clear, actionable recommendations. The role blends human-centric research with strategic storytelling to help clients win attention.

You will design and deploy surveys, analyze quantitative and qualitative data, develop audience segments, and collaborate with Analytics and Media to measure impact and optimize campaigns in real time.

Responsibilities

• Design research recommendations through the use of insights resources and proprietary tools
• Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
• Well versed with the ability to leverage VaynerMedia tools, research and platforms to identify valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
• Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Brings the consumer's world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.

Job description

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company i s home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Design research recommendations through the use of insights resources and proprietary tools
• Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
• Well versed with the ability to leverage VaynerMedia tools, research and platforms to:
• Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
• Conduct social listening and content audits.
• Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients' 1st Party data.
• Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Brings the consumer's world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
• Articulate effective strategic rationale and logic flow that will help form a compelling story
• Input to the strategic development of client presentations and other important communication in a clear manner
• Develop weekly learning agendas in partnership with Strategy leads, and execute all relevant research and data analysis.
• Be actively involved in the briefing of creative teams for ideation and steer / facilitate brainstorms and workshops.
• Ability to manage your workload, understanding how to prioritize and communicate when support is needed.

EXPERIENCE/KNOWLEDGE REQUIRED

• 3-5 years experience with strategically building brands, within the advertising industry
• Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests.
• Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
• Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expr