Senior Regional Marketing Manager (AMERS) Dallas • FullTime • Marketing

SiteMinder; Dallas (TX); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading company in hotel commerce is seeking a strategic and hands-on Senior Regional Marketing Manager to drive growth in the AMERS region. You'll develop and execute tailored marketing strategies while collaborating with global teams. Key qualifications include extensive B2B marketing experience and familiarity with account-based marketing approaches. Join us and shape impactful marketing initiatives that resonate across diverse markets.

Benefits

Equity packages

Hybrid working model

Mental health initiatives

Paid birthday leave

Sponsored social clubs

Employee Resource Groups

Training and personal growth investment

Qualifications

• Extensive B2B marketing experience with a focus on regional strategy.
• Strong background in partnering with Sales to build campaigns.
• Understanding of local buyer behavior in AMERS markets.

Responsibilities

• Develop and execute regional marketing strategies for AMERS.
• Partner with HQ teams to tailor local marketing initiatives.
• Track and analyze regional marketing performance to optimize strategies.

Skills

B2B Marketing

Field Marketing

Demand Generation

Account-Based Marketing

Copywriting

Data Analysis

Spanish Language

Tools

Salesforce

Marketo

Tableau

Google Analytics

Job description

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder’s technology every year.

About the Senior Regional Marketing Manager role...

Are you a strategic yet hands-on marketer looking to shape the growth strategy for a key global region?

As the Senior Manager, Regional Field Marketing (AMERS), you’ll own the development and execution of marketing strategy across the USA, Canada, Mexico, and LATAM —driving new business growth, building brand visibility, and generating demand through targeted, field-led initiatives.

What you’ll do...

• Develop and execute regional marketing strategies that drive demand/MQLs, enhance brand visibility, and support marketing and sales objectives, while adapting to market dynamics

• Work with your team to tailor and localise marketing activity and campaigns while maintaining alignment with global strategies.

• Provide hands-on marketing support for USA, Mexico and the region while the team expands

• Partner with HQ-based GTM teams, including Performance Marketing, PR, Partner/Enterprise Marketing, ABX, Customer Lifecycle to provide local input and help shape impactful local outcomes.

• In conjunction with the partner marketing and sales team, shape strategic and tactical partner marketing opportunities in the region, including building and managing relationships and structuring co-marketing agreements that drive mutual value

• Play a key role in shaping our account-based marketing (ABM) strategy to better engage regional enterprise and group customers

• Track, analyse, and forecast regional marketing performance, using data-driven insights to optimise strategies and improve ROI

What you have...

• Extensive B2B marketing experience, with strong exposure to field marketing, demand generation, and regional strategy.

• Experience working across AMERS markets, especially the USA, Canada, Mexico and LATAM; understanding of local buyer behaviours and market nuances

• Strong background in partnering with Sales to build regional campaigns that drive new business demand and convert pipeline.

• Experience or familiarity with Account-Based Marketing (ABM) approaches, ideally targeting complex buying groups or enterprise segments.

• Competence with marketing technology and data platforms, including Salesforce, Marketo, Tableau, and Google Analytics.

• Strong copywriting and value proposition messaging skills to ensure quality and brand consistency across field initiatives.

• Fluency in Spanish language skills are desirable

Our Perks & Benefits…

- Equity packages for you to be a part of the SiteMinder journey

- Hybrid working model (in-office & from home)

- Mental health and well-being initiatives

- Paid birthday, study and volunteering leave every year

- Sponsored social clubs, team events, and celebrations

- Employee Resource Groups (ERG) to help you connect and get involved

- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.