Senior Regional Marketer -- West Region

Rigel Pharmaceuticals Inc.; United States; On-site; USD 200,000 - 245,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life and disability insurance

401(k) plan

Paid time off

Paid company holidays

Equity incentive awards

Job summary

Rigel Pharmaceuticals, Inc. is seeking a Senior Regional Marketer to drive regional execution of the oncology portfolio strategy and to support the launch of VEPPANU.

The role focuses on the West Coast with California-based candidates preferred and requires proximity to a major airport. In collaboration with Brand Marketing, Sales, Medical Affairs, and Market Access, you will translate national strategies into regional programs, engage KOLs, and optimize regional launch performance while driving

Qualifications

• This role requires 7+ years of pharmaceutical/biotech commercial experience.
• Oncology commercial marketing or sales experience is required.
• Recent breast cancer commercial experience is highly preferred.
• Experience launching oncology products is strongly preferred.
• Experience engaging Academic and Community Oncology KOLs.
• Experience working in matrix organizations.
• Ability to translate customer insights into commercial strategy.
• Active KOL relationships in the current geography.

Responsibilities

• Develop regional leadership in customer & KOL relationships.
• Assess regional treatment dynamics, competitive landscape, customer needs and opportunities.
• Lead regional advisory boards and customer insight initiatives informing commercial strategy.
• Support launch execution and regional adoption of VEPPANU.
• Lead regional marketing activities at congresses and with agencies.
• Generate insights to influence national brand strategy.

Skills

Pharma/biotech commercial

Oncology marketing

Peer-to-peer marketing

Sales experience

Breast cancer experience

Oncology launches

Academic/KOL engagement

Matrix organizations

Customer insights to strategy

KOL relationships

Marketing initiative execution

Speaker/education programs

Strong communication

Education

Bachelor's degree in marketing or related field

MBA

Job description

Position Summary

The Senior Regional Marketer is a key member of the Marketing organization and is responsible for driving successful execution of Rigel's oncology portfolio strategy. This role will play a pivotal role in the successful launch and commercialization of VEPPANU (vepdegestrant), while providing appropriate lifecycle marketing support for TAVALISSE (fostamatinib), REZLIDHIA (olutasidenib), GAVRETO (pralsetinib), and future oncology assets. The geography for this role will focus on the West Coast and California-based candidates are preferred. The candidate must be located within reasonable proximity to a major airport.

Working in close partnership with Brand Marketing, Sales, Medical Affairs, Market Access, and other cross-functional partners, the Senior Regional Marketer translates national strategy into regional execution. Through deep customer engagement, KOL partnership, actionable insight generation, and execution of peer-to-peer education and regional marketing initiatives, this individual helps optimize launch performance, strengthen customer advocacy, and inform ongoing commercial strategy.

This highly visible role requires exceptional oncology commercial expertise, strong matrix leadership, and the ability to influence without authority across a broad cross-functional organization.

Essential Duties And Responsibilities

Customer & KOL Leadership

• Develop and maintain deep relationships with regional and national academic and community Key Opinion Leaders, treatment influencers, and strategic accounts.


• Continuously assess regional treatment dynamics, competitive landscape, customer needs, and evolving market opportunities.


• Identify, cultivate, and strengthen advocacy for Rigel's oncology portfolio, with primary emphasis on VEPPANU.

Lead regional advisory boards and customer insight initiatives that directly inform commercial strategy.

Launch Excellence

• Serve as a regional commercial leader supporting the successful launch and adoption of VEPPANU.


• Execute regional launch initiatives aligned with national brand strategy.


• Partner with Brand Marketing to optimize launch tactics based on evolving customer feedback.


• Identify opportunities to accelerate adoption throughout the launch lifecycle.

Regional Marketing Execution

• Lead execution of regional peer-to-peer education programs.


• Manage the regional Speaker Bureau, including speaker identification, development, training, utilization, and performance metrics.


• Partner with agency partners to ensure effective educational execution.


• Lead regional marketing activities at national, regional, and local congresses.

Strategic Insights

• Generate high-quality customer insights that influence national brand strategy.


• Identify emerging trends in treatment patterns, competitive activity, customer sentiment, and unmet needs.


• Recommend refinements to messaging, customer engagement, educational programming, and tactical investments.


• Help prioritize regional marketing opportunities based on business impact.

Cross-functional Leadership

• Partner closely with Sales Leadership to customize regional execution while maintaining alignment with national strategy.


• Appropriately collaborate with Medical Affairs on KOL engagement and congress planning.


• Serve as a marketing representative on a variety of cross-functional workstream teams.

Knowledge And Skill Requirements

• 7+ years of pharmaceutical or biotechnology commercial experience.


• Oncology commercial marketing, peer-to-peer marketing, or sales experience required.


• Recent breast cancer commercial experience highly preferred, particularly in ER+/HER2- metastatic breast cancer.


• Experience supporting successful oncology product launches strongly preferred.


• Experience engaging in both Academic and Community Oncology KOLs.


• Experience working within matrix organizations.


• Experience translating customer insights into commercial strategy.


• Active KOL relationships in current geography


• Proficiency in the development and execution of marketing initiatives


• Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals


• Strong team player and motivated individual contributor


• Strong written and oral communication skills


• Highly professional person with high ethical standards and integrity


• Bachelor's degree in marketing or related fields (required); MBA (preferred)


• Position requires significant travel (e.g., key customer engagement, advisory boards, medical conferences, home office visits, etc.).


• Travel post-launch approx. 35-50%

Compensation And Benefits

The anticipated salary range for this position is $200,000 to $245,000. The actual salary offered will depend on several factors, including experience, qualifications, geographic location, internal equity, and business needs.

This position is commission-based and is eligible for equity incentive awards, subject to the terms of the applicable plans. This position is not eligible to participate in Rigel's annual bonus program.

Rigel offers eligible employees a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; flexible spending accounts; a 401(k) plan; paid time off; paid company holidays; and other benefits.

Working Conditions

• PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to stand, walk; sit; talk and hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.


• WORK ENVIRONMENT: The noise level in the work environment is usually moderate. Some travel may be required.

Rigel Pharmaceuticals, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by the law.