Senior Regional External Communications Program Manager

Jobtailor; Casper (WY); On-site; USD 90,000 - 130,000; Full time

Job summary

Banner Health seeks a senior regional communications leader to drive public relations and corporate communications strategies across the region. You will mentor teams, manage media outreach, and oversee digital projects while maintaining a strong reputation for Banner Health.

The role requires leadership experience, strong writing and analytics, and the ability to coordinate cross-functional efforts in a healthcare setting.

Qualifications

• Bachelor's degree or equivalent working knowledge in Public Relations, Communications, or Marketing
• Five to seven years of progressive experience in public relations, communications, and/or marketing
• Demonstrated leadership or project management experience
• Comprehensive knowledge of public relations, earned media industry processes, and/or marketing
• Ability to manage multiple projects and initiatives simultaneously
• Excellent writing, editing, and presentation skills
• Excellent organizational and planning skills
• Superior project management and time management skills
• Self-motivated with strong interpersonal skills
• Strong strategic thinking, analytical, and problem-solving abilities
• Ability to influence stakeholders and manage competing priorities
• Sensitivity to public perceptions and their implications
• Knowledge and experience with nonprofit marketing communications preferred
• Experience managing budgets, vendors, and cross-functional teams preferred
• Healthcare provider environment experience preferred

Responsibilities

• Support the senior regional marketing and public relations activities
• Lead and coordinate teams to create region-specific content strategies and manage workflow objectives
• Maintain Banner Health's positive reputation and manage regional reputational risks
• Develop, implement, and evaluate corporate communications strategies
• Manage inbound and outbound news media requests and serve as a Banner spokesperson as needed
• Conduct proactive earned media outreach through pitches, press releases, and digital postings
• Select and brief appropriate spokespeople for earned media interviews
• Collaborate across Customer & Brand Experience to leverage earned media across platforms and audiences
• Keep regional stakeholders informed about media activities, reputation risks, and favorable coverage
• Lead special projects, initiative teams, entity committees, and cross-functional groups
• Mentor and develop junior team members and support hiring and onboarding
• Lead complex digital projects, including technology evaluation, troubleshooting, documentation, vendor management, and reporting
• Manage project budgets and resources, track ROI, and provide data-driven insights
• Participate in disaster committees and an on-call rotation for unexpected events

Skills

Public relations

Project management

Strategic communication

Content strategy

Stakeholder influence

Analytical thinking

Problem-solving

Education

Bachelor's degree in Business Administration, Marketing, Journalism, Communications, or related field

Tools

Budget Management

Data Analysis

Vendor Management

Digital Project Leadership

Job description

• Support the senior regional marketing and public relations activities


• Lead and coordinate teams to create region-specific content strategies and manage workflow objectives


• Maintain Banner Health's positive reputation and manage regional reputational risks


• Develop, implement, and evaluate corporate communications strategies


• Manage inbound and outbound news media requests and serve as a Banner spokesperson as needed


• Conduct proactive earned media outreach through pitches, press releases, and digital postings


• Select and brief appropriate spokespeople for earned media interviews


• Collaborate across Customer & Brand Experience to leverage earned media across platforms and audiences


• Keep regional stakeholders informed about media activities, reputation risks, and favorable coverage


• Lead special projects, initiative teams, entity committees, and cross-functional groups


• Mentor and develop junior team members and support hiring and onboarding


• Lead complex digital projects, including technology evaluation, troubleshooting, documentation, vendor management, and reporting


• Manage project budgets and resources, track ROI, and provide data-driven insights


• Participate in disaster committees and an on-call rotation for unexpected events

Requirements

• Bachelor's degree in Business Administration, Marketing, Journalism, Communications, or related field, or equivalent working knowledge in Public Relations, Communications, or Marketing


• Five to seven years of progressive experience in public relations, communications, and/or marketing


• Demonstrated leadership or project management experience


• Comprehensive knowledge of public relations, earned media industry processes, and/or marketing


• Ability to manage multiple projects and initiatives simultaneously


• Excellent writing, editing, and presentation skills


• Excellent organizational and planning skills


• Superior project management and time management skills


• Self-motivated with strong interpersonal skills


• Strong strategic thinking, analytical, and problem-solving abilities


• Ability to influence stakeholders and manage competing priorities


• Sensitivity to public perceptions and their implications


• Working knowledge of healthcare, mass communication, and earned media trends preferred


• Knowledge and experience with nonprofit marketing communications preferred


• Experience managing budgets, vendors, and cross-functional teams preferred


• Healthcare provider environment experience preferred

Core Competencies

Demonstrates expertise in public relations, communications, and marketing with a strong focus on strategic content development and project management. Proven ability to lead teams, manage reputational risks, and execute data-driven insights in a healthcare context.

Highest-signal resume keywords

• Public Relations Management


• Project Management


• Strategic Communication


• Content Strategy Development


• Stakeholder Influence

ATS Optimization Keywords

Hard Skills

• Public Relations


• Marketing


• Corporate Communications


• Content Strategy


• Media Outreach


• Budget Management


• Data Analysis


• Project Tracking


• Vendor Management


• Digital Project Leadership

Soft Skills

• Leadership


• Interpersonal Skills


• Organizational Skills


• Analytical Thinking


• Problem-Solving

Industry Keywords

• Healthcare


• Earned Media


• Mass Communication


• Nonprofit Marketing


• Reputational Risk Management