Senior Pursuit Strategy Coordinator
Fishbeck
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Benefits offered by this job
Job summary
Fishbeck in Grand Rapids, MI, is seeking a Senior Pursuit Strategy Coordinator to lead proposal strategy, support business development, and strengthen brand positioning across the firm. You will collaborate with technical teams and leadership to ensure compliant, client-focused content and timely submissions.
The role also focuses on mentoring junior staff, shaping marketing tactics, and coordinating with Marketing Operations to maintain consistency across deliverables in a dynamic A/E/C
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience within an in-house marketing department, preferably in architecture, engineering, construction, or professional consulting.
- Strong experience developing and leading proposals, pursuits, and strategic marketing initiatives.
- Advanced proficiency in Adobe Creative Suite, particularly InDesign.
- Proficiency in Microsoft Office, including PowerPoint, Word, and Excel.
- Experience working with digital asset management and client relationship management systems.
- Strong writing, editing, and persuasive communication skills.
Responsibilities
- Lead the strategy and execution of proposal submissions, partnering with technical teams, business development, and marketing staff to create compelling, compliant, and client-focused content.
- Develop pursuit strategies and messaging that clearly communicate Fishbeck’s differentiators, experience, and value.
- Conduct and oversee market research to identify target markets, client opportunities, industry trends, and competitive insights.
- Serve as a key liaison between marketing, technical teams, business development, and leadership to keep pursuits aligned on strategy, messaging, timelines, and deliverables.
- Write, edit, and develop high-quality proposals, presentations, qualifications packages, marketing collateral, and digital content.
- Oversee the production and assembly of proposal and pursuit materials from initial strategy through final submission.
- Lead and support interview preparation, including presentation strategy, content development, graphic design, messaging, and team preparation.
- Maintain high standards for quality, accuracy, brand consistency, and compliance with client requirements.
- Develop and execute marketing strategies supporting campaigns, trade shows, speaking engagements, award submissions, social media, digital marketing, and public relations efforts.
- Take a leadership role in organizing and supporting industry events, trade shows, and networking opportunities.
- Mentor and provide guidance to junior marketing staff, helping develop their skills in proposal development, writing, strategy, and branding.
- Collaborate with the Marketing Operations team to create an integrated and consistent approach across marketing deliverables.
- Help refine marketing and pursuit processes, identify opportunities for greater efficiency, and support the continued evolution of Fishbeck’s marketing and business development approach.
- Participate in industry organizations such as ACEC and SMPS and stay current on marketing trends and best practices within the A/E/C industry.
Skills
Education
Tools
Job description
Position: Senior Pursuit Strategy Coordinator
Location: Grand Rapids, MI
Job Id:2779
# of Openings:1
Senior Pursuit Strategy Coordinator
Location: Grand Rapids, Kalamazoo, or Lansing, MI; Toledo or Cincinnati, OH
Employment Type: Full-Time
For over 70 years Fishbeck has been building. As a 100% employee-owned firm, every team member has a stake in what we build together—our work, our reputation, and our future. Now we need to add a Senior Pursuit Strategy Coordinator to help us keep building.
We’re looking for an experienced marketing professional who can bring strategy, creativity, and leadership to our pursuit and business development efforts. In this role, you’ll lead proposal strategies, support key business development initiatives, strengthen our brand positioning, and collaborate closely with technical teams and leadership across the firm. You’ll also have the opportunity to mentor junior marketing staff and help shape how Fishbeck approaches pursuits, marketing, and client engagement.
- Lead the strategy and execution of proposal submissions, partnering with technical teams, business development, and marketing staff to create compelling, compliant, and client-focused content.
- Develop pursuit strategies and messaging that clearly communicate Fishbeck’s differentiators, experience, and value.
- Conduct and oversee market research to identify target markets, client opportunities, industry trends, and competitive insights.
- Serve as a key liaison between marketing, technical teams, business development, and leadership to keep pursuits aligned on strategy, messaging, timelines, and deliverables.
- Write, edit, and develop high-quality proposals, presentations, qualifications packages, marketing collateral, and digital content.
- Oversee the production and assembly of proposal and pursuit materials from initial strategy through final submission.
- Lead and support interview preparation, including presentation strategy, content development, graphic design, messaging, and team preparation.
- Maintain high standards for quality, accuracy, brand consistency, and compliance with client requirements.
- Develop and execute marketing strategies supporting campaigns, trade shows, speaking engagements, award submissions, social media, digital marketing, and public relations efforts.
- Take a leadership role in organizing and supporting industry events, trade shows, and networking opportunities.
- Mentor and provide guidance to junior marketing staff, helping develop their skills in proposal development, writing, strategy, and branding.
- Collaborate with the Marketing Operations team to create an integrated and consistent approach across marketing deliverables.
- Help refine marketing and pursuit processes, identify opportunities for greater efficiency, and support the continued evolution of Fishbeck’s marketing and business development approach.
- Participate in industry organizations such as ACEC and SMPS and stay current on marketing trends and best practices within the A/E/C industry.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience within an in-house marketing department, preferably in the architecture, engineering, construction, or professional consulting industries.
- Strong experience developing and leading proposals, pursuits, and strategic marketing initiatives.
- Advanced proficiency in Adobe Creative Suite, particularly InDesign.
- Proficiency in Microsoft Office, including PowerPoint, Word, and Excel.
- Experience working with digital asset management and client relationship management systems.
- Strong writing, editing, and persuasive communication skills.
- Demonstrated ability to develop and execute strategic marketing and business development initiatives.
- Strong conceptual, typography, layout, and graphic design skills with an eye for brand consistency.
- Excellent communication and interpersonal skills with the ability to work effectively with technical staff, leadership, clients, and other stakeholders.
- Strong project management and organizational skills with the ability to manage multiple high-priority pursuits and deadlines simultaneously.
- A proactive, collaborative approach and the ability to provide strategic direction while also being willing to jump in and get the work done.
- Experience mentoring or providing guidance to other marketing professionals is preferred.
Our staff members enjoy a comprehensive compensation package that includes:
- Medical, dental, and vision insurance.
- Wellness reimbursement and activities.
- Reimbursement and support for tuition, continuing education, and professional and personal development.
- Vacation, sick, and volunteer time, PTO, parental leave, and paid holidays.
- 401(k), profit-sharing, and stock ownership opportunities as part of a 100% employee-owned firm.
- And more!
We are an equal opportunity employer committed to creating an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other status protected by applicable law.
This is an opportunity to take a leadership role in how Fishbeck pursues work, tells our story, and positions our teams for continued growth. You’ll work alongside talented technical professionals and marketing colleagues while helping shape pursuit strategies and strengthen our approach to business development across the firm.
Imagine working for a firm where your personal growth and professional development are top priorities. Imagine a place where enthusiasm, creativity, and integrity are just a few of the core values. Imagine working alongside a dynamic, diverse group of peers while learning from the industry’s leading experts.
Live well, work well, be well. Fishbeck believes in the benefits of a corporate wellness program and has woven it into our culture. We have been recognized over the years for best practices in work-life balance, diversity and multiculturalism, employee communication and recognition, education and development, and community initiatives.
We are a team at Fishbeck and want to keep our staff happy and healthy. We offer premium benefits to keep you and your family at your best, because we truly believe in the benefit of being well.
SEE MORE ON BENEFITS BELOW.
- Health, Dental, Optical, Life, and AD&D Insurance
- Short and Long-Term Disability Insurance
- Long-Term Care Insurance
- Health Savings Account
- Flexible Spending Account
- LifeLock
- 401(k)/ROTH Retirement Plan
- Profit Sharing
- Employee Ownership Opportunities
- Bonus Potential
- Professional/Technical Membership Support
- Technical and LeadershipTraining
- Health and Safety Training
- Customized Orientation
- Tuition Assistance
- Employee Assistance Program
- Wellness Challenges
- Wellness Activity Reimbursement
- CPR/First Aid/AED Training
- Paid Vacation, Holidays, and Medical Absence Time
Employees are encouraged to take a Day of Service each year in support of a non-profit or local charity. This paid time off provides staff with opportunities to serve in new ways, builds camaraderie among teams, and hopes to inspire others to give back.
At Fishbeck, we create and maintain an inclusive environment where differences are valued and there is understanding, communication, and respect among all individuals. Our unique culture capitalizes on the strengths resulting from our differences. We are an employer of choice, attracting a diverse workforce that provides innovation and excellence in everything we do.
We actively seek a diverse candidate base and offer career development and internship programs. Once you are on our team, you can expect nondiscriminatory, merit-based promotions, and competitive compensation as we work to nurture and support our talented staff.
We’d love to hear from you!
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