Senior Publicist

Jobtailor; Alabama; On-site; USD 70,000 - 95,000; Full time

Job summary

Jobtailor in Alabama is seeking an experienced Public Relations professional to lead strategic PR campaigns, manage media relations, and secure high-profile placements.

You will liaise with clients and internal teams, craft compelling narratives, monitor media, and oversee crisis communications when needed.

This role requires a minimum of 5 years’ experience, a relevant degree, and a proven ability to manage multiple projects and mentor staff.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.

Responsibilities

• Develop and execute strategic PR campaigns to meet client objectives.
• Liaise on a daily basis with clients, in-house publicists, and the media.
• Outreach to build new relationships and network within the media.
• Monitor the media for opportunities for clients.
• Create monthly PR plans and strategies aligned with client goals.
• Prepare regular client reports and attend client meetings.
• Create press releases and pitch letters to attract media coverage.
• Assist in event creation and client promotions.
• Manage department interns and mentor junior staff.

Skills

Written communication

Verbal communication

Media relations

Project management

Crisis communication

Media monitoring

Education

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Tools

Media monitoring tools

Press release distribution platforms

Job description

Responsibilities

• Develop and execute strategic PR campaigns to meet client objectives and goals.
• Liaise on a daily basis with clients, in-house publicists, and the media.
• Outreach to build new relationships and network within the media.
• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients.
• Use system databases and systems to pull researched media lists and continuous online research for new built media relationships.
• Work as part of a department account team to develop client proposals and implement PR activity strategies.
• Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
• Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
• Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
• Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
• Prepare regular client reports and attend client meetings.
• Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
• Promote news stories and features to the media.
• Collate, analyze, and evaluate incoming media coverage.
• Ensure all media coverage is correct and communicate media placements ongoing to clients.
• Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
• Attend and promote client events to media and networks.
• Coordinate and manage client sample mailings.
• Undertake research for client strategy, press releases, media strategies and present to potential new clients.
• Manage the PR & Client aspect of possible crisis situations.
• Manage department interns.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 5 years of experience in public relations or journalism, with a focus on media relations.
• Proven track record of securing high-profile media placements.
• Excellent written and verbal communication skills.
• Strong media relationships and contacts across various industries.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in media monitoring and measurement tools.
• Experience with crisis communication and issues management is a plus.
• Firm experience is required.