Senior Public Relations Manager

Reflex Media, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Seeking.com is seeking a Senior PR Manager to own Public Relations and Communications end-to-end, leading a small in-house team and coordinating cross-functional campaigns. You will focus on Share of Voice, earned media impressions, and executive visibility across top outlets.

The role emphasizes strategy and execution, with a direct reporting line to the CEO and a strong emphasis on results over activity. Remote work within the US is supported.

Qualifications

• Directly manage at least one FTE in PR and develop their writing and judgment.
• Lead weekly 1:1s to provide feedback, development, and remove blockers.
• Create quarterly development plans for direct reports to map growth.
• Delegate routine tasks to focus on tier-one pitching and executive visibility.
• Plan headcount as SoV and earned media rise to justify expansion.

Responsibilities

• Own the PR and Communications strategy for Seeking.com, with ownership of Share of Voice and earned media impressions as KPIs.
• Define quarterly brand themes and narratives for tier-one media.
• Set and report KPIs weekly: SoV vs competitors, earned impressions, tier-one placements, sentiment.
• Prepare quarterly executive readouts for Co-CEOs.
• Write press materials end-to-end and pitch directly to journalists, editors, and influencers.

Skills

Team leadership

PR strategy

Media relations

Writing & editing

KPI reporting

Mentoring

Job description

Senior PR Manager

Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: CEO

About the Role

Seeking.com is the world’s largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Senior PR Manager who will own Public Relations and Communications end-to-end as a small, high-output in-house function, with two North Stars: Share of Voice against named competitors and earned media impressions.

You will set the strategy and execute it personally. You will also lead a small team: at least one direct report (PR Associate or PR Coordinator) whom you will hire, mentor, and grow. You will coordinate cross-functional marketing campaigns with creative, product, social, and digital teams.

This role is important because Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious people building extraordinary lives. We need someone who finds Seeking a seat at every relevant table, and makes us one of the most talked-about dating and lifestyle brands of the next 24 months.

This role will be measured in output, not activity. If you are not comfortable being the one who executes, this is not the right fit.

Core Responsibilities

Team Leadership & Talent Development

• Manage and mentor at least one FTE direct report. Set their priorities, coach their writing, develop their judgment, and grow them into a stronger PR operator than when they joined you
• Run a weekly 1:1 with each direct report focused on feedback, development, and removing blockers
• Build a quarterly development plan for each direct report so they have a clear path of growth
• Delegate the work that is below your bar (media monitoring, basic asset maintenance, lower-tier outreach) and use the leverage to focus on tier-one pitching, executive visibility, and strategy
• Scale the team thoughtfully as Share of Voice and earned media impressions grow; make the business case for additional headcount when warranted

Strategy & Earned Media Ownership

• Own the PR and Communications strategy for Seeking.com, with explicit ownership of Share of Voice brand sentiment, and earned media impressions as your primary KPIs
• Define quarterly themes and narratives the brand will own in tier-one media
• Set and report on KPIs weekly: SoV vs. named competitors, earned impressions, tier-one placements, sentiment, share of conversation on key topics
• Build a quarterly executive readout for Co-CEOs

Writing, Pitching & Media Relations

• Write press releases, media alerts, pitch letters, op-eds, bylines, talking points, Q&A, fact sheets, executive bios, and briefing books end-to-end with minimal editing required
• Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers. This role does not outsource pitching to the agency