Senior Public Relations Manager

Sphere Digital Recruitment Group; Austin (TX); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A digital performance agency in Austin seeks a Senior PR Manager to lead innovative PR campaigns that enhance client visibility. The role involves strategic problem-solving, managing media relations, and collaboration with SEO teams on content strategy. Ideal candidates will have a Bachelor's degree in Journalism or PR, along with 3+ years of experience, and familiarity with analytics tools like GA4 and Ahrefs. This is a hybrid role offering growth opportunities and the chance to work in a fast-paced environment.

Qualifications

• 3+ years of professional PR experience, preferably in an agency.
• 1+ year of management experience.
• Proven success in pitching and securing media coverage.

Responsibilities

• Lead PR and link-building strategies.
• Build and manage media relationships.
• Collaborate with SEO teams on content creation.

Skills

PR strategy

Media relationship management

Content pitching

SEO knowledge

Analytical skills

Education

Bachelor's degree in Journalism, PR, or Communications

Tools

GA4

Ahrefs

MuckRack

Cision

SEMrush

Job description

Senior PR Manager

Hybrid Based in Austin, Texas

Seeking an experienced Senior PR Manager to join our innovative SEO + Digital PR team. You'll lead creative, data-driven PR campaigns that earn high-quality press coverage and backlinks, boosting visibility across search engines and emerging platforms like ChatGPT.

We're looking for strategic, proactive problem solvers eager to own projects, deliver results, and grow with a fast-scaling digital performance agency. You'll also expand your expertise in SEO and Generative Engine Optimization (GEO).

Key Responsibilities

• Lead PR and link-building strategies that enhance client visibility in both search engines and LLMs.
• Build and manage media relationships to secure consistent, high-quality press coverage.
• Pitch content and guide team members to achieve impactful media placements.
• Collaborate with SEO teams on content creation, strategy, and performance reporting.
• Analyze web and SEO data (GA4, GSC, Ahrefs) to refine digital PR tactics.
• Present performance reports and insights to clients and internal teams.

Qualifications

• Bachelor's degree in Journalism, PR, Communications, or related field.
• 3+ years of professional PR experience (agency preferred).
• 1+ year of management experience.
• Proven success in pitching and securing top-tier media coverage.
• Excellent writing, communication, and organizational skills.
• Familiarity with analytics (GA4) and PR tools (MuckRack, Cision, Meltwater).
• SEO experience or familiarity with tools like Ahrefs, SEMrush, or Moz is a plus.

Sphere Digital Recruitment currently has a variety of job opportunities across digital — feel free to get in touch with us to find out how we can help you. Please visit our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.