Senior Public Relations Account Executive

Innovative PR; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Innovative PR seeks a dynamic Senior Account Executive to drive Beauty & Lifestyle PR campaigns, secure top-tier press, and manage influencer talent deals. You will lead client strategy, craft compelling stories, and mentor junior team members in a fast-paced agency setting.

The SAE will oversee press materials, media lists, and client reporting, ensuring ROI and alignment with brand goals across luxury beauty and lifestyle accounts.

Qualifications

• Bachelor’s degree in a related field.
• 3–7 years in beauty and lifestyle PR.
• 3+ years editorial outreach and editor relationships.
• 3+ years with influencers/influencer campaigns.
• Proven high-tier media coverage and editor relationships.
• Excellent written and verbal communication.
• Strong organizational skills and attention to detail.
• Develop and implement strategic PR plans.
• Multitask in a fast-paced environment.
• Entrepreneurial spirit and initiative.
• Develop broader research insights for clients.
• Team player with collaborative spirit.
• Proficiency in PR tools (Muck Rack, Cision).
• MS Office and Google Workspace proficiency.

Responsibilities

• Serve as primary day-to-day client contact with strategic advice on brand positioning and PR initiatives.
• Develop, manage, and execute comprehensive PR campaigns, launch strategies, and events.
• Track industry trends and identify high-impact opportunities for clients.
• Assist leadership with persuasive pitch decks and proposals for new business.
• Delegate and review work of junior teammates; ensure quality of press materials and reports.
• Manage client timelines, budgets, and campaign KPIs.
• Oversee client reporting, coverage tracking, and post-campaign analytics.

Skills

Editorial outreach

Influencer marketing

Media relations

Pitch development

Client communication

Campaign management

Event activation

Mentoring juniors

Strategic PR planning

Time management

Team collaboration

Proficiency in PR tools

MS Office

Google Workspace

Education

Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or related field

Tools

Muck Rack

Cision

Microsoft Office

Google Workspace

Job description

Innovative PR is a lifestyle boutique strategic marketing and communications firm with offices in Los Angeles, New York, and Taipei. Recognized as a 2026 BeautyMatter Awards Finalist for Best PR Agency, we bring over 15 years of expertise, we collaborate closely with industry-leading brands, influencers, and organizations to deliver impactful results. Our approach combines strategic targeting, strong pitching, and established relationships to secure prominent placements in print, digital, and multimedia spaces. Our diverse clientele includes top names in the consumer products, fashion, tech, design, beauty, food, beverage, hospitality, and entertainment industries.

Job Summary

Innovative PR is seeking a dynamic Senior Account Executive (SAE) to join our award-winning Beauty & Lifestyle team. The SAE plays a pivotal role in driving client success by executing strategic public relations campaigns, securing top-tier press coverage, managing high-profile influencer and celebrity talent deals, and leading flawless event activations. The ideal candidate combines a deep passion for the beauty space with a proven track record of media relations success, strong account leadership, and the ability to mentor junior team members.

Key Responsibilities

The Public Relations Senior Account Executive Responsibilities will be (but are not limited to):

• Serve as a primary day-to-day client contact, providing strategic advice on brand positioning, messaging, and integrated PR initiatives.
• Develop, manage, and execute comprehensive PR campaigns, launch strategies, and event activations that align with client goals and budgets.
• Track industry trends, cultural moments, and competitor landscapes to proactively identify high-impact opportunities for clients.
• Assist leadership in developing persuasive pitch decks and proposals for new business opportunities.
• Delegate, review, and refine work produced by supporting team members, ensuring high standards for all press materials, media lists, and client reports.
• Manage client timelines, budget tracking, and campaign KPIs to ensure projects are delivered on time and within scope.
• Oversee client reporting, coverage tracking, and post-campaign analytics to demonstrate clear ROI.

Qualifications

• Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field.
• A minimum of 3-7 years of previous experience working with beauty and lifestyle brands in-house or at a public relations agency.
• Must have a minimum of 3 years of experience with editorial outreach and editor relationships
• A minimum of 3 years of previous experience and track record working with Influencers and/or Influencer marketing campaigns.
• Proven history of securing high-tier media coverage and established relationships with beauty, wellness, and lifestyle editors/influencers.
• Exceptional written and verbal communication skills, with the capacity to craft compelling stories and communicate effectively with clients, media, and team members.
• Excellent organizational skills with a keen attention to detail.
• Ability to develop and implement comprehensive PR strategies that align with client objectives and market opportunities.
• Ability to multitask, pay attention to detail, and thrive in a fast-paced environment
• Entrepreneurial spirit, using your initiative to proactively come to the table with new ideas to push forward research into new and productive areas, and develop client relationships
• Ambition to go beyond the execution or tactical tasks and develop broader research insights that work across clients or industries
• Team-player mentality with a positive, collaborative spirit, who works well with others
• Proficiency in PR tools (i.e. Muck Rack, Cision)
• Advanced proficiency in Microsoft Office products (Word, PowerPoint, Excel)
• Advanced proficiency in Google Workspace products (Sheets, Slides, Spreadsheets)