Senior Programmatic Media Manager — Scale & Optimize Campaigns

Tonic3; New York (NY); Hybrid; USD 135,000 - 155,000; Full time

Benefits offered by this job

Equipment provided

Volunteer time off (VTO)

Training budget

Job summary

Tonic3 is seeking a Senior Programmatic Media Manager to drive end-to-end campaign operations across a fast-moving client portfolio. You will own complete lifecycle execution, from IO to delivery, with emphasis on trafficking, pixel implementation, QA, and multi-channel delivery.

You will optimize pacing, troubleshoot issues, and collaborate with Sales, Planning, Product, and Analytics to deliver insights and scalable workflows in a build-from-scratch ad ops environment.

Qualifications

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment.
• Bachelor’s degree in Business, Marketing, or related field required (Master’s degree preferred).
• Strong hands-on experience with ad platforms, DSPs, and ad servers (Google Ad Manager, DV360).
• Deep expertise in trafficking, tag setup, pixel implementation, QA framework, and issue troubleshooting.
• Experience with audience/data platforms, CDPs, clean rooms, or LiveRamp.
• Direct experience executing onsite and offsite digital media campaigns.
• Strong analytical skills and proactive problem solving.
• Excellent communication and collaboration in fast-paced environments.

Responsibilities

• Execute complete campaign lifecycles from IO to completion including setup, trafficking, pixel implementation, QA, and multi-channel delivery.
• Monitor pacing, optimize performance, and troubleshoot delivery issues to align with advertiser goals.
• Support inventory management and activate audience segments using first-party data and partner platforms.
• Collaborate with Sales, Planning, Product, and Analytics to align strategy and deliver reporting insights.
• Develop ad operations workflows, playbooks, and standardized procedures to improve execution and yield.
• Evaluate and adopt new tools, technologies, and platforms to scale operations.
• Assess risks and ensure compliance with policies and regulations.

Skills

Ad Operations

Programmatic

Campaign Management

Ad Tech

Technical Ad Ops

Audience Platform

Multi-Channel

Analytical Thinking

Agile & Collaborative

Education

Bachelor's degree in Business/Marketing

Master's degree preferred

Tools

Google Ad Manager

DV360

Ad Servers

Job description

Tonic3 is seeking a Senior Programmatic Media Manager to drive end-to-end campaign operations across a fast-moving client portfolio. You will own complete lifecycle execution, from IO to delivery, with emphasis on trafficking, pixel implementation, QA, and multi-channel delivery.

You will optimize pacing, troubleshoot issues, and collaborate with Sales, Planning, Product, and Analytics to deliver insights and scalable workflows in a build-from-scratch ad ops environment.